Analysis of Black Eyed Peas Band Case - Assignment Example

In this, they remain constant to their intended purpose (Sandra, 2008). From the case in question, it’s evident that the Black Eyed Peas band had moved forward in their work ‘without missing a beat’ as this chapter reckons. Source credibility is another dimension to look at since many sponsors have the trust that this band will always deliver the very best together with the message they relay in the market.

This, therefore, builds on the persuasiveness of the information to the benefit of the company that owns the product seeking endorsement. Consumers will therefore agree with any message that is passed to them as the gospel truth following the credibility of the band. Source attractiveness, on another hand, makes the recipient of the advertising message identify and gain confidence in the band (Miles, 2011). The source of the message is duly identified by the intended receiver who synthesizes the same to come up with the ultimate decision to purchase a good or service.

Potential buyers tend to feel happy about the advert such that they are even persuaded to try the product on offer. Everyone seems elated to be associated with this band thus any brand that they endorse is likely to find its way into the basket of consumers due to the high level of persuasiveness exhibited. Question TwoThe Black Eyed Peas band is best suited to endorse electronic brands and automobiles like Apple, television sets, and vehicles. This is so because of the high expertise levels bestowed on them.

For example, the band had successfully endorsed Samsung’s 3D televisions in Times Square. They can therefore develop ads that suit to endorse an electronic product. On one hand, rock bands can generally be suited to endorse consumer goods like drinks and food. With this therefore they can successfully endorse a brand into the market by making moves that please potential buyers, especially the young generation e.g. Coca cola. On the other hand, country music artists can majorly be utilized in endorsing events like Oprah Show or other shows that ought to take place within a stipulated time.

Question ThreeAn ideal television advert for a concert will target the elite, especially the young generation. This emanates from the fact that youth are the most likely audience to the concert and tend to enjoy the content thereof even more than anybody else (Renee, 2000). The message may even contain slang language common in this target market as well as other attractive messages adored more by the youth. This could be displayed in attractive colors and also be aired during prime times for all to see.

The ad also gives a compelling message as well as tells of the concert features in detail. Question four print advertisement should possess an elaborate headline that catches the eye from far and hence compels the people to read it. It ought to invest in creativity, be concise, and be easy to digest in terms of understanding hence while designing the headline one must not be too creative lest the meaning may be obscured. Therefore a university ad should contain a catchy headline that every student is willing to know more about regarding the concert in question.

Additionally, photos, shapes, and maybe clip art should be used to add value and validity to the ad. Words and visuals blend well together since the eye of the reader will be captivated by the ad. It would also be quite wise to develop the ad graphically with the help of professionals with also blank spaces between the shapes and words (Katherine, Mary, & Judith, 2000). The eye finds white spaces in the ad more interesting. These graphics attract the eye most often and also compel the reader to seek more about the contents of the ad thereby getting the intended message.

Question FiveNot every brand or product can be endorsed by a person or a group. To this respect therefore it may not be easy for Black Eyed Peas band to be ambassadors in the beer industry. It might therefore be inappropriate for this band to be an endorser of beer in a society that gives them a lot of credit for what they offer. The group also commands a lot of respect from the public and thus has to devote its expertise and knowledge to ensuring that ethics is guaranteed and looked into. Therefore the beer industry may not be the best target market for the Black Eyed Peas band because it is beyond what they stand for in terms of principles and norms.