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The marketing communications plan
Pages 6 (1506 words)
The company specializes in the providing technologies, products, software services and solutions for consumers, small and medium term enterprises, and large enterprises…
This present paper is a marketing communication plan, which denotes on the plan that will be used in conducting the marketing communication. The paper is written from the standpoint of a manufacturer who in this case is Hewlett-Packard. The plan focuses on the launch year for a new in-home entrainment system released by the company, which is known as the Hewlett-Packard TV pad.
The marketing communication plan will be divided into two critical sections or stages, of which the first stage spells out the objectives of the plan in terms of the marketing and communication objectives. The second stage of the plan spells out the strategies that will be used in the segmentation, targeting, and positioning processes.
According to Malone (2007), the technology industry is busting with innovations in an un-choreographed time schedule, which means that failure to innovate timely product is likely a recipe for failure by the technological companies. The competition is high such that manufacturers in the industry have to continually research and create new products that are more suited to customers’ needs and expectations.
Hewlett-Packard Company is a perfect example of a successful company in the global technological industry. The company specializes in the providing technologies, products, software services and solutions for consumers, small and medium term enterprises, and large enterprises. The major products lines that the company deals in include a wide range of printers and their associated by-products, personal computers, networking products, industry and enterprise servers, storage devices, and software products. In the past year, the company was ranked as the world’s largest PC vendor in terms of units that were sold; this is according to Fetterman (2012).
ULTIME HP TV is a digital media receiver that has network appliances, which are designed to play digital ...
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