The marketing communications plan

Undergraduate
Essay
Marketing
Pages 6 (1506 words)
Download 0
The company specializes in the providing technologies, products, software services and solutions for consumers, small and medium term enterprises, and large enterprises…

Introduction

This present paper is a marketing communication plan, which denotes on the plan that will be used in conducting the marketing communication. The paper is written from the standpoint of a manufacturer who in this case is Hewlett-Packard. The plan focuses on the launch year for a new in-home entrainment system released by the company, which is known as the Hewlett-Packard TV pad.
The marketing communication plan will be divided into two critical sections or stages, of which the first stage spells out the objectives of the plan in terms of the marketing and communication objectives. The second stage of the plan spells out the strategies that will be used in the segmentation, targeting, and positioning processes.
According to Malone (2007), the technology industry is busting with innovations in an un-choreographed time schedule, which means that failure to innovate timely product is likely a recipe for failure by the technological companies. The competition is high such that manufacturers in the industry have to continually research and create new products that are more suited to customers’ needs and expectations.
Hewlett-Packard Company is a perfect example of a successful company in the global technological industry. The company specializes in the providing technologies, products, software services and solutions for consumers, small and medium term enterprises, and large enterprises. The major products lines that the company deals in include a wide range of printers and their associated by-products, personal computers, networking products, industry and enterprise servers, storage devices, and software products. In the past year, the company was ranked as the world’s largest PC vendor in terms of units that were sold; this is according to Fetterman (2012).
ULTIME HP TV is a digital media receiver that has network appliances, which are designed to play digital ...
Download paper
Not exactly what you need?

Related papers

Moet & Chandon - Integrated marketing communications plan
Over the years, the company has used brand ambassadors to popularize their champagne, with the current ambassador being the tennis icon, Roger Federer. However, the company has not realized its sales growth potential due to myriad factors including financial crises and growing competition. At times, there have been changes in the market that have presented the company with an opportunity to push…
Integrated Marketing Communications -- Communication Plan of a company
External analysis – PESTEL Political – As markets are not regulated, both the manufactures and the operators are having no obligation to act without the intervention of the government. It is not true for all countries. When it comes to the Country like India, Partial regulations does interfere into the governing of the business. It means that in a country like India, we cannot expect free…
Integrated Marketing Communications Plan
Besides food, gift items are also sold by the business to the customers for their special occasions. It is essential for every business to market their products in order to boost sales. Marketing is vital for creating customer awareness and to pull the customers towards the commodity (Armstrong & Kotler 2005, pp.10). Strategies and Tactics Market Segmentation The primary target audiences of…
Integrated Marketing Communications Plan
As a matter of fact Argentina was the first place where TOMS Shoes were given out for free. In a period of only five years that TOMS Shoes has been in the market; the company has managed to sell over a million pairs of shoes. The company has not only sold out all those pairs of shoes but also it has given away freely almost an equal figure of shoes as part of the companies model of buy one get one…
Marketing Communications Plan and Presentation
Samsung are targeting low income category but Ipad still remains the market leader due to its high quality and high speed. Ipad needs to target companies in order for them to remain the market leader. Apple is focusing on increasing its Ipad sales and in the recent past it has opened outlets in other countries like China and Japan (Fill, 2002). Category After a survey, where five people were asked…
The marketing communications plan
This present paper is a marketing communication plan, which denotes on the plan that will be used in conducting the marketing communication. The paper is written from the standpoint of a manufacturer who in this case is Hewlett-Packard. The plan focuses on the launch year for a new in-home entrainment system released by the company, which is known as the Hewlett-Packard TV pad.…
Marketing Communications Plan for Wanglaoji Herbal Tea
The objective of the present study is to prepare a strategic internal marketing communications plan for Wanglaoji Herbal Tea. A previously completed context analysis helped in identifying key internal and external issues, which will be discussed in the next section. Taking cue from the context analysis, strategic communications plan will be conceptualized with respect to present marketing…