Marketing Ying Yang iPhone - Essay Example

?Marketing Ying Yang iPhone The aim of manufacturing any commercial product is to realize profits from its sales turnover. There are however many factors that determine the final market output. The features of the product, target market, marketing and communication strategies, advertisement, distribution channels, planning, and the product are some of the significant aspects in a market field. The strengths and opportunities in a SWOT analysis of a product will work on the affirmative in marketing the product. However, the weaknesses and threats are a big challenge in marketing. The design of the Ying Yang iPhone fits business purposes as well as personalized uses. Hence, it has a wider market target. This paper will seek to market the Ying Yang iPhone to small business and other target segments. In doing this it will address itself to the listed market aspects as well as the Ying Yang iPhone SWOT analysis. The Ying Yang iPhone will considerably, but not exclusively, target small businesspersons and consumers who want to communicate and get entertained at the same time. Currently the market for this phone is relatively small because it is new in the market and is not available in all countries. The high cost of the phone is also another limiting factor to the market penetration of this classy phone. However, its strengths and opportunities coupled with a good market plan will ensure that this product penetrates the market. The Ying Yang iPhone target segments will consist of small entrepreneurs, medical users, professionals, students, and other probable users. However, as technology advances and competition rises from other smart phones, there is need to increase demand and expand the target segments. To achieve this we will seek to differentiate the Ying Yang iPhone from other PDA’s on the market as well as collaborating with large cell phone service providers and large enterprise software firms (Maxwell et al Web). This will effectively reduce the costs in marketing and increase sales turnover. This will ensure that the phone is available in the market for corporations, entrepreneurs, and small business owners. By differentiating the product from other possible competitors, we will position and promote the Ying Yang iPhone as a value-added and more convenient product for both personal and business use (Maxwell et al Web). In addition, we will package the phone in a beautiful pack for advertisement purposes. A full year warranty on the product will be given to attract more customers. We will use the iPhone business brand name for businesspeople in marketing Ying Yang iPhone (Maxwell et al Web). We will also diversify the product into different levels of affordability and for special seasons. This will ensure that a wide range of Ying Yang iPhones is available and affordable. It will also serve the purpose of product-person attraction hence increasing sales. Regarding the pricing of the product, we will consider introducing the cheaper less advanced and the expensive more advanced Ying yang iPhone to accommodate the purchasing power of all consumers. However, in due time, we may consider lowering the price to quickly establish a market dominance that lacks now. In distributing the product, clear logistics are very important. We will focus on rollouts worldwide at all reputable retailers online and cellular phone providers. This will make sure that the product is available with all phone providers and online marketers. We will collaborate with major electronics retailers and Apple to provide product demonstrations in an eye-catching manner. We will additionally put a good number of products on display to lure customers. Consequently we will use the social media, E-mail marketing, Application updates, blog reviews, joining newsgroups and online forums to advertise the product (Maxwell et al Web). This is sure way of marketing the product to our online friends who will in turn market it to their friend, hence creating a marketing network that will promote the product sales. Press release on major newspapers and broadcasting networks will also aid in marketing the product to massive numbers who could be potential customers. A decisive marketing and communication strategy is essential in marketing the Ying Yang iPhone. It will require an awareness and response analysis before implementation. The strategy will roll out in phases aiming specific percentage shares in the market. We have an objective of capitalizing and extending on the iPhone brand name to achieve a beneficial position in the market. However, we plan to advance the iPhone image and quality to a pleasant level. We will ensure high degree of communication and audio-visual experience in all our media advertisements. A research on the consumption patterns will play a big role in analyzing our target customers (Maxwell et al Web). We will make sure the adverts are original and eye-catching to ensure maximum attraction to the users. We will equally emphasize our brand in relation with the well-branded iPhone. The products adverts will be aired regularly and at peak times on public media to ensure continued awareness and public debate about the product. For effective advertising, we will physically inform the channel partners on how to market the Ying Yang along other iPhones. A marketing mix for all seasons and holidays will serve the students better hence recommended. As the technology changes so, will the market for Ying Yang iPhones change. For this reason, a detailed research will be necessary to analyze the customers’ satisfaction, needs, and expectations to improve the quality of the product accordingly. This will ensure the retention of the already acquired customers. In doing the research, we will target segments so as extend the product catchment small business people and other groups. A target segment of people between 25-45 years will determine the level of penetration of the phone in business application and personal use (Maxwell et al Web). All these will help in marketing the product with a level of certainty. To implement these aspects of marketing, we will give our workers incentives to manufacture high quality products and equally compensate them for training. We will also monitor quality and customer satisfaction to ensure our products offer a competitive value in the market. We will also boost our sales by offering promotions and seasonal discounts. Since the implementation of the market strategies is more involving and requires concentration and dedication, we will hire a Marketing Consultancy Company to inform and advise us accordingly on how to succeed in marketing the Ying Yang iPhone. In conclusion, I denote that upon the implementation of these marketing aspects, we will be able to market the Ying Yang iPhone to the small business enterprises and by extension dominate the international market. Works Cited Maxwell et al. iPhone marketing plan iPhone, 2007. Web 22, February 2012. < http://www.iphoners.com/threads/iphone-marketing-plan.141/> Read More