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Essay example - Marketing Ying Yang iPhone
Pages 4 (1004 words)
Marketing Ying Yang iPhone The aim of manufacturing any commercial product is to realize profits from its sales turnover. There are however many factors that determine the final market output. The features of the product, target market, marketing and communication strategies, advertisement, distribution channels, planning, and the product are some of the significant aspects in a market field…
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Hence, it has a wider market target. This paper will seek to market the Ying Yang iPhone to small business and other target segments. In doing this it will address itself to the listed market aspects as well as the Ying Yang iPhone SWOT analysis. The Ying Yang iPhone will considerably, but not exclusively, target small businesspersons and consumers who want to communicate and get entertained at the same time. Currently the market for this phone is relatively small because it is new in the market and is not available in all countries. The high cost of the phone is also another limiting factor to the market penetration of this classy phone. However, its strengths and opportunities coupled with a good market plan will ensure that this product penetrates the market. The Ying Yang iPhone target segments will consist of small entrepreneurs, medical users, professionals, students, and other probable users. However, as technology advances and competition rises from other smart phones, there is need to increase demand and expand the target segments. To achieve this we will seek to differentiate the Ying Yang iPhone from other PDA’s on the market as well as collaborating with large cell phone service providers and large enterprise software firms (Maxwell et al Web). ...
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