Project report-Ikea Estates - Essay Example

Only on StudentShare

Extract of sample
Project report-Ikea Estates

As far as the marketing plan is concerned, strategic and marketing concepts such as the SWOT analysis, PEST analysis, Segmentation, targeting, positioning and the 4 P’s of marketing has been used (Kotler, 2001, p. 25).
As mentioned earlier Ikea, the master of self assembly, flat pack furniture manufacturer entered the prefab housing business. The company joined forced with a construction firm name Skanska in the year 1996. The prefab houses developed were named as ‘Boklok’. The houses were made available in Finland, England, Denmark and Norway (Kohler and Fetters, 2006, p. 54).
Prefabricated housing has attracted many businessmen, architects and politicians over the years. The factors behind the attraction are the promise of an expedient, affordable housing at a relatively modest price. However, many perceive this as a solution provided o solve the housing crisis. Prefabrication can be defined as the assembling of components of a construction structure in a factory unit and transporting the completed the assemblies to the designated site. This approach contrasts the traditional approach of construction, where the raw materials are taken to site and assembled to develop construction structure. The principle of prefabrication is applicable on the grouping of similar tasks using assembly line techniques during the availability of skilled workers. Prefabrication is very effective in the presence of modularization. Application of prefabrication was pursued in construction industry to counter the aftermath of the world war two crises, especially in the UK, US and Japan market. However, over the years the success of prefabricated housing has been questioned over the factors like quality, social status. Therefore the traditional housing still reigns supreme over the prefabricated housing techniques (Biswas, 2011, p. 105).
In UK the construction housing is mainly dominated by the brick related construction methodology. ...Show more


A marketing plan can be described as the blueprint outlining the overall marketing efforts of an organization. The study looks to develop a probable marketing plan for Ikea Estate. The journey for Ikea started in…
Author : trey11
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Project report-Ikea Estates"
with a personal 20% discount.
Grab the best paper

Related Essays

LSBM Research Project Report
..4 Research process………………………………………………………………….4 Marketing plan and marketing strategy…………………………………………..5 Research proposal …................................................
12 pages (3000 words) Assignment
IKEA Analysis
The advent of globalization, followed by information age, has expanded and to an extent, blurred the geographical boundaries, in the process, opening up newer avenues for global competitors to co-exist alongside the local firms. Considering the current corporate climate, it is imperative for corporate leaders to continuously strive to improve their product offerings and range, and offer good quality products to their customer at affordable rates, as compared to their competitors.
10 pages (2500 words) Essay
IKEA and India
Critical reflection : p.16 3. References : p.18 Part A: Analysis Introduction Ikea is one of the most prominent home furniture manufacturers in the world. Headquartered in Sweden, Ikea company was founded by Ingvar Kamprad. In the 1940s-1950s, Ingvar Kamprad shaped the development of IKEA into a furniture retailer.
16 pages (4000 words) Assignment
IKEA Marketing Plan
It currently has 316 stores selling its high quality products. In its pursuit to maintain its position in the market, IKEA intends to maintain its sales and even gain further ground through expansion and possibly through the creation of new products. This marketing plan will serve to assist in such pursuit.
8 pages (2000 words) Research Paper
Strategy Context Report : IKEA
The company has gained worldwide recognition through innovative design and unique customer service. The study has dealt with how various strategic management models can bring about the betterment of the organization and also helps to form a strong global footing.
12 pages (3000 words) Essay
As mentioned in the case, IKEA’s customers are frugal or cost-conscious who would want to have more additional value for their money by choosing stylish home furnishings and
1 pages (250 words) Case Study
This portfolio report tries to throw light on the business of IKEA, which is a multinational company of Sweden. The firm was first established in 1940 and engages in designing and selling assembled furniture. The headquarters of the firm is in Leiden,
20 pages (5000 words) Research Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email