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Apple, Inc. Business Analysis - Essay Example

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Author : raymundo19

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Apple Incorporation was established in the year 1976 by Steve Jobs and Steve Wozniak and has its head office in California. The company enjoys a well reputed history over quite an extended period in the field of manufacturing, designing as well as in marketing…

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Apple, Inc. Business Analysis

Apple Incorporation was established in the year 1976 by Steve Jobs and Steve Wozniak and has its head office in California. The company enjoys a well reputed history over quite an extended period in the field of manufacturing, designing as well as in marketing. These mentioned services were offered in relation to personal computers along with the associated services software, networking solutions and peripherals across the globe. Presently, the company has been observed to benefit from a market share of above 87.3 percent in the global automotive market with regard to its MP3 players and iPod along with its products related to personal computer. The mentioned products named Macintosh was found to command its share to around 2 percent in the global Personal Computer market. Apart from iPod, Apple also indulges in designing, marketing and developing the associated accomplices as well as services. The company even deals online in music stores along with making available its software related to iTunes in Windows as well as Mac OS. The music store operated by the company online has a strong legal presence in the download market and dominated it by around 70 percent. The company even offers products as software for the reason of offering information to the students. In addition, the company offers other additional third-party computing products as well as supplies in a wide range (Lin, 2005). ...
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