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How to use marketing mix buile Chiang Rai province as a destination during winter season? - Assignment Example

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How to use marketing mix buile Chiang Rai province as a destination during winter season?

This essay discusses that Chiang Rai has large potential to offer medical tourism, adventure tourism and golf tourism to the foreign tourist at the affordable cost with the world-class luxury. In the last decade, tourism industry is one of the major revenue earners for the Thailand economy, and tourism accounted about 7% of its GDP (Gross Domestic Product). Tourism Authority of Thailand (TAT) has launched various programs to promote the tourist industry both domestic and inbound one with attractive slogans like “ Unseen Thailand “, & “ Amazing Thailand.” The revenues generated through tourism industry are mainly meant for income distribution to various regions of Thailand and for economic growth, including Chiang Rai province. According to TAT, about 14,584,226 international tourists arrived in Thailand in 2008 14,149,841 international tourists arrived in Thailand in 2009 alone. Goeldner & Ritchie , in their empirical research study ,have found that respondents in a survey who visited Baan Phangam province in Thailand gave the highest mean positive feedback (3.99) on the service/product aspects for adventure tourism. This is trailed by place (3.43), and then, the price and then promotion. Further, the tourists also gave more weight to natural beauty of the surrounding or scenic beauty, daring adventure movements and a mixture of adventure activities. As regards to tourist’s demeanours , positive feedback given by colleagues / friends who visited Thailand already scored high mean score of 56% for a tourist to decide as Thailand as their favourite tourist destination. ...Show more


The researcher of this following essay will make an earnest attempt to research and present the possibilities making Chiang Rai as the most attractive winter tourist destination for golf, adventure and medical tourism in an exhaustive manner…
Author : gleichnerpeyton
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