Contemporary marketing Assignment - Essay Example

Only on StudentShare

Extract of sample
Contemporary marketing Assignment

With such keen interest in building a strong brand, two issues usually come up. One has to do with the components of a strong brand and the other has to do with ways of developing a strong brand (Farris et al., 2010). While customer loyalty is mainly described by what individuals do, brand loyalty usually is defined by the feelings and impressions of individuals (Dawes, 2009). A number of global brands can boast the kind of loyalty and passion shown by generations of certain companies like Disney. Disney Company is going to be the basis of this paper on which examples will be drawn on how the company has come up with strategies to build a strong brand that leads to increasing customer retention and loyalty. For more than eighty years, the company has experienced and maintained a lasting and comfortable position in the market. There are numerous reasons as to why the company has managed to be as so, but one of the main reasons is because of the creation of a strong brand (JZMcBride and Associates, 2011). ...
Download paper

Summary

Contemporary Marketing Assignment (Author’s name) (Institutional Affiliation) Introduction Building a strong brand has been indicated to provide several financial rewards to companies, and has become a top priority for most firms. Building a strong brand with considerable equity is seen as providing a company with numerous possibilities to benefit a company including increased customer loyalty and decreased vulnerability to actions of competitive marketing and crises in marketing (Aaker, 2004)…
Author : fwaelchi

Related Essays

Contemporary issues in marketing: Case of Apple Inc.
The intention of this study is Apple Inc. as one of the famous global companies which use effective marketing strategies to promote its products. Apple Inc. develops its marketing communication strategy after analyzing the internal and external environments of the company. Apple Inc. also gives importance to ethical marketing practices and better customer service which help the company create awareness, increases product value, increases product charm, and achieve competitive advantage in the market. Implementing an effective marketing communication plan and taking steps to monitor the...
10 pages (2510 words) Essay
Contemporary issues in marketing
Several global companies have been designing marketing strategies since the wake of the 21st century technological development and the financial crisis in recent times, and some of them have actually survived the hard economic times. One of the companies that have had an outstanding market strategy in the 21st century is Toyota Motor Corporation. Toyota is one of the leading automakers in the world, with a wide range of vehicle models for its customers. The company’s sale in 2002 estimates around 6.17 million units worldwide. In addition, the company has more than 11 manufacturing affiliates...
10 pages (2510 words) Essay
Contemporary issues in marketing-Apple Inc
The intention of this study is Apple Inc, previously known as Apple Computer, Inc., as a multinational corporation based in United States of America. It designs, manufactures as well as markets wide range of electronics and computer products or hardware as well as various computer software. It was established in 1976 in Cupertino, California, by Steve Jobs, Steve Wozniak, and Ronald Wayne, although Wayne got dissociated from the company the next year itself. The first product they sold was Apple I personal computer kit, which was actually a motherboard of a computer, and included a CPU, RAM...
10 pages (2510 words) Essay
Contemporary Issues In Marketing
The paper work studies the aspects of social marketing as an avenue of generating benefits for members of the society. In the contemporary world, marketing has been influenced by various aspects that include technology development, customer relationship management, globalization and stiff competition. To ensure that companies remain competitive and the sales volume are increased, it is imperative to ensure that ethical issues are appropriately addressed during the operations of any company. Coca-Cola Company, the world market leader in the soft drink industry has portrayed effective ways of...
10 pages (2510 words) Essay
The Management of Change
Change management is an approach which provides a way to transform the organization from present state to desired future state. It is one of the most significant aspects of management which can be regarded as an attempt to ensure that organizations react to the environmental factors in which it operates. Organization change can be implemented in various techniques, such as by altering the mission, strategy, operation, technology, and attitude or behaviour of personnel associated with an organization. It has often been argued that change occurs in an organization due to several forces such as...
13 pages (3263 words) Essay
Contemporary Issues In Marketing
Marketing has over the years emerged as a prime business concept and pertinent organisational function. It has been observed that marketing is a key towards attaining desired level of success for every company. With the emergence of 21st century, technology has started to play a vital role for the organisations to prepare their marketing mix related strategies and also their overall product assortment (Brown, 2001). ...
10 pages (2510 words) Essay
Contemporary Issue In Marketing
Hence, marketers have begun implementing integrated marketing communication tactics along with technology and persuasive communication strategies, in order to build loyalty and long-term relationships with consumers. The present essay will shed light on the contemporary issues faced by marketers in current business environment and the use of integrated marketing communication, technology and persuasive communication in order to create a niche in this ever-increasing competitive environment. Integrated Marketing Communication Even after its inception over a decade ago, IMC and its definition is...
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!