McDonald's Strategic Analysis

McDonald
Masters
Essay
Marketing
Pages 4 (1004 words)
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Name Topic Module Executive Summary: McDonald’s is the largest food chain in the world. It is also one of the most successful corporations around the world. McDonald’s is so large that many management specialists and economists have created certain indices based on McDonald’s products…

Introduction

Company Description: McDonald’s was found by an entrepreneur Ray Kroc. McDonald’s has a magic formula that has made McDonald’s what is it today. The organization believes that behind any successful product and behind any successful idea there should be one-part of inspirations and four-parts of perspiration. “Grinding it out” is the strategy that is in engraved in the culture of McDonald’s. By grinding it out McDonald’s means to show tremendous determination and hard work in order solve all the problems that may arise in the working operations or at the back-office operations of McDonald’s. This strategy made McDonald’s earn $23.5 Billion alone in the year 2008, and during the same period, McDonald’s was able to increase its market by an impressive 7%. McDonald’s Goals: McDonald’s is one of the few organizations that believe in setting SMART goals. It believes that all goals must be Specific, Measurable, Achievable, Realistic and Time-bound. This has made possible for McDonald’s to achieve its goals. Employees of any organizations prefer goals that are SMART, because they provide a sense of direction and employees do not get lost in the muddle. Mission Statement: “McDonald's vision is to be the world's best quick service restaurant experience. ...
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