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McDonald's Strategic Analysis - Essay Example

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McDonald's Strategic Analysis

Company Description: McDonald’s was found by an entrepreneur Ray Kroc. McDonald’s has a magic formula that has made McDonald’s what is it today. The organization believes that behind any successful product and behind any successful idea there should be one-part of inspirations and four-parts of perspiration. “Grinding it out” is the strategy that is in engraved in the culture of McDonald’s. By grinding it out McDonald’s means to show tremendous determination and hard work in order solve all the problems that may arise in the working operations or at the back-office operations of McDonald’s. This strategy made McDonald’s earn $23.5 Billion alone in the year 2008, and during the same period, McDonald’s was able to increase its market by an impressive 7%. McDonald’s Goals: McDonald’s is one of the few organizations that believe in setting SMART goals. It believes that all goals must be Specific, Measurable, Achievable, Realistic and Time-bound. This has made possible for McDonald’s to achieve its goals. Employees of any organizations prefer goals that are SMART, because they provide a sense of direction and employees do not get lost in the muddle. Mission Statement: “McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile." (About McDonald’s, 2009 pp. 23-41) The mission statement clearly tells us that McDonald’s has always wanted to be an organization whose focus will be on fast delivery of products to customers. The service time will be kept as small as possible. And we can see that McDonald’s has quite clearly adopted the mission statement into what it is doing these days. Not only the serving time is short for customers who eat at McDonald’s, but McDonald’s also try to keep the shortest possible delivery time for customers who order their products to be delivered at home. This helps people to have a quick breakfast and lunch at McDonald’s without getting late for their jobs. McDonald’s vision statement is divided into three core objectives, where they will try to achieve these SMART goals. Be the best employer for our people in each community around the world, Deliver operational excellence to our customers in each of our restaurants, and Achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald's system through innovation and technology." (About McDonald’s, 2009 pp. 23-41) The above vision statement clearly shows the smart goals that McDonald’s have developed in order to get achieve their mission in the long-term. Vision statement is clearly a path through which the companies achieve their long-term mission statement. McDonald’s just not only wants to become a successful business, but it also wants to be the best employer in the community. It also believes in delivering operational excel in its restaurants all around the world. This involves preparing, cooking and serving the products to the consumers at shortest possible time. Other than that, McDonald’s is also hoping to expand its brand through innovation and technology. This is an important part of the vision statement as organizations that tend to remain stagnant lose their market quickly, but not in the case of McDonald’s who is still growing despite achieve tremendous success all over the world. ...Show more


Name Topic Module Executive Summary: McDonald’s is the largest food chain in the world. It is also one of the most successful corporations around the world. McDonald’s is so large that many management specialists and economists have created certain indices based on McDonald’s products…
Author : laila93
McDonalds Strategic Analysis essay example
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