Individual Strategic Marketing Analysis and Plan - Assignment Example

Only on StudentShare

Extract of sample
Individual Strategic Marketing Analysis and Plan

History, art and culture are essential motives for a considerable percentage of the number of individuals visiting the country each year. In addition to this, they form a strong promotional feature for destinations, towards market segments that are less sensitive to heritage and culture. Not forgetting the fact that, the tourism industries and authorities until recently, have accomplished exceedingly little to render impressive stock of historic and cultural resources available. Even less has been achieved to further the accessibility of the modern Italian traditions and culture (Moller & Deckert, 2009). This then forms a basis for and explains why the traditional cultural and artistic commodities and their use by international and national tourists is the focus of the paper. Through research of the market, the paper will examine the characteristics of both the supply and demand of cultural and heritage tourism commodities, to have a sound foundation through which to set a tourism marketing strategy is more scientific and with decreased risk. For instance, research estimates that today 55 percent of Italians go on holiday annually. In these cases, 15 percent usually purchase a package tour for a minimum of seven days. Research shows that more young people involved in these travels are between 30 and 20 years old, though individuals aged over 55 make up for a larger percentage of the 55% of tourists. ...Show more

Summary

INDIVIDUAL STRATEGIC MARKETING ANALYSIS AND PLAN (Author’s name) (Institutional Affiliation) Project Outline and Executive Summary According to a study carried out by UNESCO, more than fifty percent of the international historical and cultural heritage is concentrated in Italy…
Author : alexandrea34
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
" Individual Strategic Marketing Analysis and Plan"
with a personal 20% discount.
Grab the best paper

Related Essays

Strategic Marketing Management
In order to sustain as a feasible establishment, it is necessary for the firm to keep on the practice of building and confining value with time. Inside this structure, the plan through which the value is built on a consistent basis is known as the Marketing Strategy of the specific firm.
12 pages (3000 words) Essay
Snapshot of Uniqlo
They also have one domestic global flagship location, the Uniqlo Shinsaibashi Store, and they plan on opening other large scale and flagship stores in major urban Japanese areas, including Tokyo, Osaka, Nagoya and Fukuoka. The forecast for their sales for the fiscal year ending in August, 2011, is 93.7 billion yen, which represents an increase of 28.7% from the previous year, and their operating profits were 8.9 billion yen, which was an increase of 40.6% from the previous year.
17 pages (4250 words) Essay
Marketing Plan
Marketing Plan: Individual Reflective Essay Student’s Name, I.D. Course Number: Course Title Term and Year Instructor’s Name Marketing Plan: Individual Reflective Essay Introduction In the age of market economy, marketing plan has emerged as a major substitute to the standard and traditional tools of budgeting and forecasting in business management.
12 pages (3000 words) Essay
Strategic marketing plan
This paper presents a plan for the development of a drinking cup based on the design of the traditional ‘Linnak’ used by the Paiwan tribe. The ideas of the Linnak and the cultural connotations associated with the product evoke innovative sense of marketing among the modern marketers.
18 pages (4500 words) Research Paper
Strategic Marketing
Strategists often overlook the fact that any strategy made by the business enterprise refers to the creation of value in certain product market and retaining it satisfactorily (Thompson, 2001). Improvements in the functional strategies of the operating units are essential for the development of a successful corporate strategy (FAO, n.d.).
24 pages (6000 words) Essay
INTERNET MARKETING PLAN:
rences 18 Executive Summary Within the last few years, e-marketing has emerged to be an adaptive ‘smart’ technology. In order to achieve marketing objectives, both large and small scale businesses started building and maintaining customer relationship through online activities to exchange ideas, goods and services with a view to satisfy customers.
15 pages (3750 words) Essay
Marketing management and strategy - The UK music industry
The problem with teenage consumers is that they have limited possibilities to use credit cards to make purchases, so companies have to improve billing methods to facilitate payments and stimulate sales.
21 pages (5250 words) Essay
Individual Strategic Marketing Analysis and Plan
Numerous, ancient civilizations have touched the country as much as recent and modern cultural and artistic influences. History, art and culture are essential motives for a considerable percentage of the number of individuals visiting the country
4 pages (1000 words) Assignment
Survey analysis for online resale shop
The participants for this study have been selected using random sampling method. All the participants were initially approached with a consent agreed. However, only those participants were
2 pages (500 words) Case Study
Retail marketing case study
Both Family Dollar and Dollar General open new stores at rates surpassing one store a day. From this, it is clear that both Dollar General and Family Dollar are growing the number of stores too fast. The fast store
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT