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Assume that you have been newly Appointed as a Services Marketing Consultant - Essay Example

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Assume that you have been newly Appointed as a Services Marketing Consultant

Thus, the fast food restaurant is found to abstain from beef and use mutton while producing and selling non-vegetarian products like hamburgers in India. Such working on continuous innovation helps the company fit into the tastes and likings of the consumers of different regions. Place In terms of location, the fast food restaurant focuses on enhancing its market share pertaining to a particular region through the opening up of large number of outlets in different parts. Thus it has been able to open up numerous restaurants around the globe which in turn help the company to gain on its profits and market revenues. Price In regards to the price mix it is found that McDonald’s works continuously in revising its pricing strategies based on the social, competitive and business environment of a particular region. ...
The company, in relation to advertisement activities, works in engaging celebrities to enhance its brand image through visual and print advertisements. Similarly, the company invests largely in active sponsorships of different sporting events ranging from Olympics to other international sporting agendas. People In regards to employing people, the company largely focuses on gaining the advantage of skilled labour sets from the local communities while closely following the legislations pertaining to employability of people in the region. Further, the company also works in developing the skill sets of the employees to fit to local tastes by working on the development of adequate training programs. Process Though McDonald’s works on a global plane in meeting the fast food requirements of people belonging to different regions, yet it renders the main focus on meeting the aspirations of the local consumers. Thus, the organisation has worked in developing standardised rules that would help the company largely control the actions of the suppliers and other such stakeholders in meeting the quality needs of the local people. Physical Evidence The fast food restaurant working on an international plane closely focuses on providing a clean space wherein the customers can relish and enjoy the ready-to-eat products by sitting with their friends and families. Moreover, the company works towards providing the customers a large variety of food products that are produced in a quick fashion while focusing to sustain the quality of the produces as well (Vignali, 2001, p.99-110). This discussion thus reflects on the aspects that how McDonald’s works on gaining the advantage of aligning the seven service marketing mixes to help enhance on the parameters of consumer and ...Show more


Marketing Contents Contents 2 Service Marketing Mix in McDonald’s 4 Product 4 Place 4 Price 4 Promotion 5 People 5 Process 5 Physical Evidence 5 Service Marketing Strategies in dealing with Consumer Behaviour 6 Service Marketing Strategies for Service Recovery 7 Service Marketing Strategies for Enhancing Business Competencies 9 Service Marketing Strategies based on to reduce Gaps 11 Service Strategies and Managing People for Service Advantage 11 References 13 Service Marketing Mix in McDonald’s Analysis of the service marketing mix of McDonald’s, a world renowned fast food restaurant, would not only entail study of the first four marketing mixes relating to product, price, place and pro…
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Assume that you have been newly Appointed as a Services Marketing Consultant
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