We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing Plan - Research Paper Example

Comments (0) Cite this document
Name: Title: Course: Tutor: Date: MaxEmail Marketing Plan Company description MaxEmail is a communications firm founded in 1992 by Matshushita Graphic Communications Systems, MGCS engineers. Located in the US, the company aims at providing its customers with email to fax and fax to email services…
Download paper
Marketing Plan Paper
Read TextPreview

Extract of sample
Marketing Plan

Bearing in mind that there are other strategic competitors in this market such as Ring Central, MaxEmail has to adopt strategies that would give it a competitive advantage over its rivals. To accomplish this, Brumfitt, Barnes, Norris and Jones (2001) propose finding effective ways of addressing the competitive marketplace and supporting everyday operations. Customer targets According to Armstrong and Kotler (2003), only a fraction of the entire population in an area would buy the products from a firm. The task would therefore be to identify who these people are and then targeting the marketing efforts of the business towards them. This ensures that a business only deals with the target market that would be profitable. In the case of MaxEmail, the target market includes the 3 million users drawn from the government and business enterprises with whom it enters into contracts to provide communication. All marketing efforts would therefore be directed towards this target market. The limited marketing budget should be a reason for such a company to market to the 3 million users as it would be more efficient than generally marketing to the whole market. Customer segments In customer segmentation, an organization would identify different groups in the market based on their traits. There is more benefit in focusing marketing efforts on a group with similar characteristics, wants and needs that would be with a group comprising of undifferentiated people (Brumfitt et al., 2001). Customers could be segmented in various ways such as according to their demography, psychograph, geography and use. Focusing marketing efforts on a segment reduces expenses and increases revenue in an organization. There are a number of services and goods on offer at MaxEmail including fax machines and services such as fax on demand, fax broadcasting and spam checker (MaxEmail, 2012). It also provides internet services like photocopying. It would be necessary for the company to identify the various needs by the government, business enterprises and individuals then categorize its products in a similar fashion. This would see the firm serve each of these segments differently according to their needs and capabilities. Product position MaxEmail rides on the strength of its easy to use interface and voicemail services. The company has diversified its production to not only cover a range of fax machines but also various services that go hand in hand with this. This has been furthered by desirable customer service that gives it an edge over its rivals. Serving the government market gives it a competitive edge over its rival Ring Central which depends on individual buyers and businesses enterprises. Its lean stock makes management easy for the company. Nonetheless, the company’s products are perceived to be expensive as compared to what its rivals offer. Similarly, the products lack electronic signs which its rival Ring Central offers. The company thus faces threat from Ring Central especially now that its products are considered to be less expensive and largely diversified. Closely related to segmentation is product positioning. Product positioning entails the creation of a consistent, unique and recognized perception of customers on the general image of the organization and its products. The products or services provided by a company would be positioned based on the accompanying benefits, users, price, class, application and quality level (Armstrong & ... Read More
Cite this document
  • APA
  • MLA
(“Marketing Plan Paper Research Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.net/marketing/58818-maxemail-marketing-plan
(Marketing Plan Paper Research Example | Topics and Well Written Essays - 1000 Words)
“Marketing Plan Paper Research Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.net/marketing/58818-maxemail-marketing-plan.
  • Cited: 0 times
Comments (0)
Click to create a comment
Marketing Plan Project
a Restaurant 13 Competition and market share 14 Competitors’ strengths and weaknesses and market trends 15 Consumer Analysis 16 Buying decision and influences 16 Buyer motivation and expectation 17 Loyal customers 17 SWOT Analysis 18 Internal environment: Strengths and weaknesses 18 External Environment: Opportunities and Threats 19 Market Research 20 Marketing Strategy 21 Marketing Mix Strategy 21 Market Share objectives 22 Product Life Cycle 22 Implementation of the marketing plan 23 Action plan 23 Personnel: their responsibilities, incentives and training 23 Financial Requirements 24 Monitoring results and benchmarks 24 Conclusion 24 References 25 Executive Summary Companies concentrate
26 Pages(6500 words)Research Paper
Marketing Action Plan
There are many promotional tools available in the market such as the TV advertisement, Radio Advertisement, Billboards, Mobile marketing, Magazine ads, News paper ads, social networking, and Internet ads. But using all the tools together is not possible always.
3 Pages(750 words)Research Paper
Marketing Plan: Phase II Paper
The present consumption level is at 7.85 million barrels which represents the lowest level of consumption since the Great Depression. Given this reality, Diageo needs to apply effective and efficient marketing strategies to push up beer sales of the
2 Pages(500 words)Essay
Marketing Plan
Secondly this paper will provide an analysis of the product offerings and identify some keys to success. Finally this paper will provide some discussion as to some of the most important critical issues for this new type of business venture. In terms of
3 Pages(750 words)Research Paper
Marketing Plan for Tesco
In the part of marketing objectives describe Strategic Thrust and Strategic Objectives. Core Strategy has been discussed Target Market, Competitor Targets and competitive advantage. Integrated mix plan of marketing plan, four P’s like Product, Promotion, Price and Place. Marketing budget has also been discussed in which staff requirement.
11 Pages(2750 words)Research Paper
The Marketing Plan (optional company your pick)
1). McDonalds marketing plan focuses of issues such as research, the 4P’s, its target population, and its marketing objectives. The company, being a restaurant offers fast foods and is in constant touch with its customers. Its
2 Pages(500 words)Research Paper
Marketing plan paper
Furthermore, they are overtly pertinent in aiding the affiliation to stay ahead of the imminent competition. They, thus, require an innovative and prospective spirit that is coupled with
2 Pages(500 words)Research Paper
Marketing Plan
This paper deals with the marketing plan of Microsoft’s new product “Windows 7” i.e. a new operating system. This marketing plan is based on both the qualitative
12 Pages(3000 words)Research Paper
Marketing Plan
For Baby Boomers and N-white collar professionals, they prefer work stations installed with high-tech equipment since most of them were born in the technology era. In that perspective, these generations relate differently in the services that would be provided
8 Pages(2000 words)Research Paper
Marketing Plan
It invests on vaccines, over-the-counter medicines and such other broad range of health-consumer related products. The company has a profile of operating in the various segments of consumer healthcare products and pharmaceuticals within the UK as well as
8 Pages(2000 words)Research Paper
Let us find you another Research Paper on topic Marketing Plan Paper for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us