The information provided by other companies within the industry fails to comprehensively satisfy the requirements of customers in terms of information validity. The report explains the strategies that could be employed by the company in dealing with the imminent threats from existing companies, and establishing brand recognition for the company services. The report further explains the different e-marketing approaches that could be utilised in ensuring marketable products from the company. Situational Analysis According to Kotler et al (2010) Marketing could be defined as the process of communicating essential information to customers and clients. The communication channels used to deliver the message determine the clientele target for the organisation. Corporations aim at providing their clients with information regarding the products offered, and any other relevant information explaining the products to the customers/clients. This corporation aims at reaching the target clients with the marketing report targeting the specified corporate customers. The core business for the organisation involves provision of travelling assistance services to international tourists, and other people travelling into foreign countries. These services include among others, basic information regarding the destination country. The numbers of persons travelling to international destinations continues to rise with time. These international travellers face numerous challenges while in foreign countries regarding access to basic amenities within foreign countries. The need to access information about destinations continues to necessitate the availability of the information from a different source. The company aims at availing this essential information to different people travelling to international destinations. The numerous challenges faced by this category of travellers have necessitated the company to establish a database containing information about social amenities within different countries. The information provided by the organisation seeks to satisfy the requirements of international travellers. This organisation provides information that could become beneficial to individuals travelling into foreign countries. The information provided shall include basic directions for finding social amenities in different locations within other countries. Other essential provisions of the company include information regarding seeking assistance within the countries. The information could essentially enable travellers enjoy travelling into different countries. The information remains critical in enabling individuals receive significant understanding of the various cultural practice in different countries. Tourists and other travellers could establish the expectations regarding the countries’ citizens’ beliefs and practices. With such information, travellers would easily establish rapport with the citizens of the destination country, imminently establishing meaningful relationships. The company provides information regarding the services found on different countries, and where to find these services. The company keeps a database of information which should be availed to customers upon demand at a price. Different demographical information provided shall aim at making travelling experience exciting as travellers shall be able to find places themselves while avoiding getting lost. Detailed maps for different regions across the globe shall also accompany the information
Name of Student Student Number Marketing: Individual Report/briefing Institution name Date Executive summary This report presents a marketing strategy for Traveller Solutions – a company offering travel information to international travellers regarding the destinations…
Maslow created a pyramid of needs that suggests that all human beings will go for the same types of satisfaction on those needs, each level attained creating an upgrade in the level of motivation needed to inspire someone to reach the next level of need satisfaction.
That is done by selling the company products at a profit and that is the core business. That means that such businesses have to keep their costs as low as possible and that will help them in the increment of their profits. Such companies are usually driven by profits.
On the other hand, an organizational strategy assists in improving the effectiveness of a firm and its efforts towards customer satisfaction. The human resource and other tools of a firm help it in working according to the set goals and objectives. Strategic management gives an analysis of main initiatives assumed by a firm’s top managers on behalf of the owners.
Money is one of the essential factors that contribute to the growth of any venture, especially business investment. It should, therefore, be noted that good money management is a sure guarantee of a brighter future to such investment (Stacy and Fuller 2008).
collaborative learning and peer learning has reshaped the classrooms and students develop new skills through discussion, task preparation and division of tasks, cooperation, interaction, participation, mutual encouragement, collective responsibility, and mutual sharing of
2 Facts of the case: A District of Columbia grand jury returned indictments against a number of President Nixon’s office staff in matters relating to the Watergate burglary and the related White House efforts at a cover-up. The special
More questioning of authority and challenging of the organization system, whether public or private, have been observed. The work force is becoming outspoken, articulate and less willing to be dictated to and driven without their involvement
Relevant theories of teamwork, roles, sources of power, conflict and leadership would also be used to expound on the experiences noted.
During the first meeting, a total time of twenty minutes was used to orient ourselves