The information provided by other companies within the industry fails to comprehensively satisfy the requirements of customers in terms of information validity. The report explains the strategies that could be employed by the company in dealing with the imminent threats from existing companies, and establishing brand recognition for the company services. The report further explains the different e-marketing approaches that could be utilised in ensuring marketable products from the company. Situational Analysis According to Kotler et al (2010) Marketing could be defined as the process of communicating essential information to customers and clients. The communication channels used to deliver the message determine the clientele target for the organisation. Corporations aim at providing their clients with information regarding the products offered, and any other relevant information explaining the products to the customers/clients. This corporation aims at reaching the target clients with the marketing report targeting the specified corporate customers. The core business for the organisation involves provision of travelling assistance services to international tourists, and other people travelling into foreign countries. These services include among others, basic information regarding the destination country. The numbers of persons travelling to international destinations continues to rise with time. These international travellers face numerous challenges while in foreign countries regarding access to basic amenities within foreign countries. The need to access information about destinations continues to necessitate the availability of the information from a different source. The company aims at availing this essential information to different people travelling to international destinations. The numerous challenges faced by this category of travellers have necessitated the company to establish a database containing information about social amenities within different countries. The information provided by the organisation seeks to satisfy the requirements of international travellers. This organisation provides information that could become beneficial to individuals travelling into foreign countries. The information provided shall include basic directions for finding social amenities in different locations within other countries. Other essential provisions of the company include information regarding seeking assistance within the countries. The information could essentially enable travellers enjoy travelling into different countries. The information remains critical in enabling individuals receive significant understanding of the various cultural practice in different countries. Tourists and other travellers could establish the expectations regarding the countries’ citizens’ beliefs and practices. With such information, travellers would easily establish rapport with the citizens of the destination country, imminently establishing meaningful relationships. The company provides information regarding the services found on different countries, and where to find these services. The company keeps a database of information which should be availed to customers upon demand at a price. Different demographical information provided shall aim at making travelling experience exciting as travellers shall be able to find places themselves while avoiding getting lost. Detailed maps for different regions across the globe shall also accompany the information
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Name of Student Student Number Marketing: Individual Report/briefing Institution name Date Executive summary This report presents a marketing strategy for Traveller Solutions – a company offering travel information to international travellers regarding the destinations…
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