Got a tricky question? Receive an answer from students like you! Try us!

The Economist - Essay Example

Only on StudentShare
Masters
Author : nolanreba
Essay
Marketing
Pages 8 (2008 words)

Summary

The Economist The Economist The Economist group has a dedication to maintaining its sovereignty and integrity so that it can provide high quality insight, analysis and services that will be valued by its customers (The Economist Group, Our mission, 2012)…

Extract of sample
The Economist

The main publications and services offered by the Economist include The Economist newspaper, The Economist online, Economist intelligence unit, Economist Conferences, Economist Corporate Network, The World In and Intelligent Life; along with many other government and financial brands, a well represented reflection of the fact that this newspaper that had only 6,000 copies circulated in 1920, has expanded its operations widely by keeping up with the demands of the modern times (The Economist Group, Our Brands). Unlike many of its peers, who suffered immensely by the global recession of 2008/09, The Economist has been able to report a steady growth every year. In the year 2011, the Economist has reported an increase of 10% in its profits whereas its revenue grew by 9% as compared to the last year. Such an increase in profit has led to the 10% increase in the dividend s to the shareholders in the year 2011 as compared to that of last year and the credit has been given to their advertising recovery along with increased investments in their brands, which led to an increase in their print as well as e-circulations (The Economist Group, Press Releases 2011). ...
Download paper
Not exactly what you need?

Related Essays

Reflective Essay
I am a strong believer of the fact that hard work is the key to success and it is for this reason that I chose to work hard for the completion of my objectives. A difficult phase in my life came after my enrollment in a new English University. I was not very well versed with English as I am not a native speaker of English. This resulted in the creation of very tough circumstances for me and I could not cope up with my studies. I had two options from which I could choose a path for myself. I could either choose an easy path by dropping out of university or I could put in my efforts to adapt to…
4 pages (1004 words)
Essay on Inflation in Germany
Discussion: Inflation is a rise in price of goods and services within an economy which results in a decline in the purchasing power of every subsequent unit of currency and this causes a loss in the real value of exchange within an economy. The main measure of inflation is the Consumer Price Index which provides an indication of the price level of consumer goods and services which are purchased by households, business firms, the government as well as the rest of the world (in case of an open economy). The CPI in the United States is defined by the Bureau of Labor Statistics as “a measure…
5 pages (1255 words)
Postgraduate education essay
However, choosing the right postgraduate education is a challenging task and often subject to many influences. Table of Contents Executive Summary 2 2.1 Six Different Postgraduate Education Options  5 2.2 Six Evaluative Criteria  7 2.3 Forming a Decision Matrix  9 3. Application of Compensatory Decision Rule  9 3.1 Respondent Number 1 matrix 9 3.1.1 Ranking evaluative criteria based on the allocation of 100 points importance score  11 3.1.2 Rating each option against each of the criteria  11 3.1.3 Using the compensatory decision rule to calculate the option that the respondent is most…
8 pages (2008 words)
Short Essay Topics
Since technology is currently taking toll worldwide, Jet Blue has been trying to embrace online marketing for their products. Almost all information can be accessed online and it would therefore save a customer the need to have to go to the customer care service desk to always make enquiries and get assistance. People would opt for saving when making choices other than just having empathy for a given brand. The use of social network has enabled Jet Blue to effectively influence buyers and maintain good and lasting customer relationships. Jet blue gives critique to customer’s voices and that…
6 pages (1506 words)
Operations Management of BP Plc (British Petroleum)
It also transforms capital into goods and services. Operational management allows firms, and companies to come up with strategies that help companies deal with new market entrants and main competitors. Each company has a distinct way of dealing with its operations (Merz & Sauber1995). Many companies come up with distinct names for their departments. BP is a multinational company which has a vibrant operational and management department. Problem definition BP has come under intense pressure due to competition from other major oil producing companies. The company needs to reinvent itself in…
8 pages (2008 words)
Reflective Essay
Flowchart A. Flowchart of front-end operations of British Airways B. Back end operations of British Airways Significance of service encounter Service encounter can also be described as the moment of truth. Service encounter happens when a customer comes in contact with the product or service of a company. It can also be defined as the consumer touch point. In an airline industry there are many service encounters. Starting from information seeking for flights to exit from the destination, a customer is exposed to numerous customer touch points. These touch points can be categorized into front…
5 pages (1255 words)
essay
These affect the consumer buying behaviour. The effects of the external environment affect coffee markets at relatively low rates. Despite adverse economic trends in UK, statistics indicate that UK recorded relatively high GDP growth rate of 4.5%. Most of the English provinces saw the risk weighted adequacy ratio for the capital improve as well as progress of financial improvements and reconstruction. The current paper analyzes the external and internal marketing environment for Costa Coffee. This considers both micro and macro marketing environment as well as the major events and trends that…
10 pages (2510 words)