The second problem in the study is that the University is not earning the right amount of revenue from the parking. As the president of the State University observes, the amount of revenue that the car parking business earns is not enough to satisfy the opportunity cost. Apart from meeting the current cost, it doesn’t leave any reserve for savings and for the infrastructure development. I have the task of identifying and implementing ways of maximizing the revenue earnings from the parking space. The third problem is that as the parking business goes on, the constant demand outweighs the supply of the much needed space. This means there will be a risk of shifting priorities to the external clients at the expense of the students and the faculty staff. The implication of this is that the internal clients will not be satisfied and will bear the burden of searching for parking spaces outside the campus.
The entire discussion of the parking problem in the case study revolves around these 4 questions. The questions suggest to me that there is need of taking advantage of the situation for income growth while at the same time, easing the congestion.
In the study, I discover the impact of the heavy parking congestion and the financial implication. The statistics that the case study shows provide quantitative aspect of the problem and gives almost accurate measures of the spaces covered by parking. A good example is the parking fee of 100 US Dollars that the campus charges every year. Statistics further reveal that certain groups in the campus do not spend most of their times in the campus, hence the campus offers them 50 percent discount from the regular rates. The other data that proves to be very vital are the overall expenses of Parking and transportation at the State University, for example, parking capital of 946,000 US ...
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