Airline Marketing

Airline Marketing Essay example
Ph.D.
Essay
Marketing
Pages 11 (2761 words)
Download 0
Advertising is not different from other marketing methods that are found in the airline industry although it is considered extremely controversial and important and thus treated on its own unique way. …

Introduction

Thus, it is necessary for the company to decide which advertisement can work or not work for the company (Shaw 311). In this context, applicability of print advertising in the airline industry will be checked. The advantages and disadvantages of print advertisement will be offered. Print Advertising Print advertising normally includes newspapers, directories, technical press, leaflets, yellow pages, and magazines. In the UK, print advertising accounts for about 75% of all the advertising expenditure. It is estimated that some million advertisers’ use print media on a daily basis and that over 12000 publications are found in the UK (Blythe 486). Print adverting usually contains unasked for and sought after advertisements. Sought after advertisements is classified and categorized according to product brand and consumer need. These are advertisements are considered to be people’s choice as people seek out for them. They contain all the information required by the readers. Unsought after advertisements are the display advertisements that are made to be eye-catching and persuasive to the readers (Blythe 487). Some of the elements that make the unsought after advertisements gain the reader’s attention include: Text – the weight of the content tends to have a significant impact on capturing the reader’s attention. ...
Download paper
Not exactly what you need?

Related papers

Airline marketing
In fact, Dubai is known as the business hub of Middle East. Even though Dubai witnessed rapid growths during the latter part of twentieth century, a national airliner was a dream until 1985, despite having an excellent airport. Dubai had been used as the stopover on routes between Europe and Far East during the 70’s and early part of 80’s. The business savvy Dubai royal family has realized…
Sustainable marketing plan for Emirates Airline
Emirates Airlines ensures that passengers have the best experience possible while flying, no matter in which class a passenger is flying. Currently, Emirates Airlines has 1,000 flights leaving Dubai every week to six continents and nearly 40% of airline traffic in the Dubai International Airport consists of flights by Emirates Airlines out of Terminal 3. It is also the largest world-wide operator…
Online Marketing For Airline Industry
The use of online marketing is quite advantageous for the airline industry because it provides access to potential customers even in the most remote areas of the world. The internet is currently one of the most accessed tools of marketing in the world and because of this; online marketing carries with it a higher possibility of having access to more customers than other traditional means of…
Flying on a Full Service Airline as Opposed Low Fair Discount Carrier
The airline is home to more than 35000 employees who are the backbone of the airline company. The employees are provided with friendly working environment to help them deliver the best services to the customers. Southwest Airlines has further strengthened itself by acquiring the Air Tran Airways in 2011. The mission of the company has been to deliver the best quality services to its customers at…
Sales and Marketing on Airline Industry
As of the year 2011, the airline has received around 30% growth for route expansion counting on a year on year basis. Its fleet comprises of carriers with the latest technology on board as well as in the cockpit. The vision of the airline was to be the best in the airline industry in terms of service which mainly comprises of on board services and products and superior operational efficiencies and…
Independent Study: Marketing strategies of low cost airline in Japan - Skymark Airline
The airline has continually reported upward profits with a year to year increase in operating profits (Banfe, 2002). The year 2011 was a busy operational year for Skymark. Earlier in the year, Skymarks placed a massive order for 6 A380s as one of its determined growth plans, getting away from the small domestic quasi LCC model to an international carrier long haul. Skymark Airline has a unique…
The impact of service expectations on marketing strategies in the UK economy airline industry: A case study focusing on EasyJet
Moreover, this study is quantitative in nature as it involves identifying the impact of customer expectations on marketing strategies of Easy Jet with the help of SERVQUAL model. By selecting a sample of 100 passengers who had travelled through Easy Jet’s airline services, the researcher adopted purposive sampling technique. Survey questionnaire was developed to carry out the primary research.…