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Advertising is not different from other marketing methods that are found in the airline industry although it is considered extremely controversial and important and thus treated on its own unique way.
Thus, it is necessary for the company to decide which advertisement can work or not work for the company (Shaw 311). In this context, applicability of print advertising in the airline industry will be checked. The advantages and disadvantages of print advertisement will be offered. Print Advertising Print advertising normally includes newspapers, directories, technical press, leaflets, yellow pages, and magazines. In the UK, print advertising accounts for about 75% of all the advertising expenditure. It is estimated that some million advertisers’ use print media on a daily basis and that over 12000 publications are found in the UK (Blythe 486). Print adverting usually contains unasked for and sought after advertisements. Sought after advertisements is classified and categorized according to product brand and consumer need. These are advertisements are considered to be people’s choice as people seek out for them. They contain all the information required by the readers. Unsought after advertisements are the display advertisements that are made to be eye-catching and persuasive to the readers (Blythe 487). Some of the elements that make the unsought after advertisements gain the reader’s attention include: Text – the weight of the content tends to have a significant impact on capturing the reader’s attention. ...
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