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Essay example - Situational Analysis Report about Jetstar Airways
Pages 4 (1004 words)
Situational Analysis Report about Jetstar Airways Name Institution Situational Analysis Report about Jetstar Airways Introduction Jetstar Airways is a low-cost airline in Australia established in 2003. Its headquarters are located in Melbourne. Jetstar Airline is a subsidiary of Qantas Airways…
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It has continued to expand, opening new routes every now and then. Its dominance in Australia is apparent. Nonetheless, Jetstar Airways has on several instances been accused of discrimination against persons with disability and poor employee relations. However, Jetstar Airways is not immune to competition. It has faces stiff competition form other low-cost airlines such as Virgin Blue and Tiger Airways. This report therefore provides an extensive analysis of Jetstar Airlines with regards to its market situation, product situation, distribution situation and competitive situation. Also, using the SWOT analysis, the report gives a brief summary of Jetstar’s strengths, weaknesses, opportunities and threats, and finally an analysis of two main issues that the airline has created as a plan for market strategy. In this regards, the identified issues are: desire to expand and enhancing employee relations. Product overview Jetstar Airways specializes in providing a low-fares network of airlines that operate in the leisure as well as value based markets. In Australia, Jetstar operates across 17 domestic destinations. Its mission is to provide all day, every day low fares to enable more people to fly more often (Jetstar.com). ...
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