Got a tricky question? Receive an answer from students like you! Try us!

Discussion on Business Organization - Essay Example

Only on StudentShare
Masters
Essay
Marketing
Pages 4 (1004 words)

Summary

Mk2053 1. Business organization may be differentiated into market leaders and market followers. In the opinion of Pickton and Masterson, 2010, p.38, “strictly, the market leader is the business organization that sells the most”. However, in using such a simplistic description of market leaders care has to be taken, for there may be differences in relation to different markets…

Extract of sample
Discussion on Business Organization

This market leadership may relate to pricing innovation, product innovation, new forms of promotion, development of new market segments, or initiating a new trend in the market. Quite often such market leaders may not be large organizations, but more innovative smaller organizations, like Dyson in vacuum cleaners; or organizations with better expertise, like specialized accounting firms or those with more talent and competencies, like Stella McCartney in fashion designing. Simon, 2009, p.29, terms such smaller organizations as “hidden champions”. These “hidden champions”, reframe the definition of market leadership to “market leadership not only in terms of market share, but see it as an extended claim to overall leadership in their markets” (Simon, 2009, p.29). Table – 1 below gives the advantages and disadvantages of market leadership. ...
Download paper
Not exactly what you need?

Related Essays

Business to Business Marketing
The company under question Cloud Creative Solutions Ltd. is found to work more based on the tool of personal selling while reaching the goods and services produced to the customers. Other than focusing on personal selling alone the company can also render focus on a large number of other marketing communication tools while marketing its different services conducted in the marketing sphere. The different marketing communication tools consist of both traditional means and also other sophisticated modes which depend on the use of internet and digital media. Traditional tools of marketing…
12 pages (3012 words)
Business to Business
The paper tells that trade or business has always been one of the vital factors that have regulated the growth and development of any civilization. It has not only helped in the advancement of civilization but also been instrumental in the process of globalization. However, with the passage of time, the process of globalization and modernization has brought significant changes in the social, cultural and economic aspects of human race. The most significant change can be observed in the field of technology which has dramatically altered and influenced the business activities. The process of…
9 pages (2259 words)
Impact of intruduction of business itelligence tools in organization
Economies in many ways are becoming more and more technology dependent these days and this means that the organizations performing business in these economies too should equip themselves with technology and use it to outperform their competitors. (Craig & Douglas, 1996, pp. 70-81) Many theorists have argued over the recent times that organizations should employ technology to make them more agile and flexible (De Waal, n.d.). To serve this purpose, many renowned business managers came up with the idea of using statistical measures to best translate the data they have. Data is only an asset if…
Business to business marketing
3). Most of the large firms which produce goods such as production, steel and equipment along with computer memory chips cater to the business market customers and the organizations do not directly interact with its customers. The introduction of the laser printers along with the personal computers had brought HP which was a B2B marketer into consumer market. Conversely, Apple strength has also extended towards the business market as its iPad were being used or tested in more than 75% of the fortune 500 companies just after a month of its launch. Corporate using iPad includes J.P. Morgan…
11 pages (2761 words)
Case 9 Discussion Questions
Furthermore, there was no discussion of the target audience for which the renovations would take place. As was made obvious in the case study, the club itself is losing out on a powerful and important demographic of membership. As a means of attracting this demographic, the shareholders should be intimately aware of what types of improvements to the Hunt Room, if any, would engage this otherwise disenfranchised group of potential clients. Q2) What information would you seek – where would you find this information? A very important piece of information that should be sought prior to…
4 pages (1004 words)
Business Organization/ Management: Social Responsibilities on PARKnSHOP company in Hong Kong
At present all of the media coverage tends to focus on the financial aspects of the deal, and little if any attention is given to how the sale will impact its various stakeholders. It is noteworthy too that ParknShop commands a large share of the total market for fast moving consumer goods as well as of fresh food, at 19 percent, and this again translates to a host of social responsibility issues with the general consuming public relating to pricing as well as quality and safety for its food items. Because it deals with staples, the planned sale has to take into consideration how any sale…
3 pages (753 words)
Marketing Planning and Strategy: Group Project, Report on a Business
The organization developed its company website in the year 2013. However, the organization closed down its company website in September, 2013. The owners of the organization are not sure what to do now. It will be effective if the organization implements rebranding and repositioning strategy. The name of the organization is Daloo3a. It is an Arabic word. The name of the organization needs to be changed so that this changed company name can attract a wide array of target customers of different cultural background. Initially the organization got start up capital from a private investor. The…
12 pages (3012 words)