Discussion on Business Organization

Discussion on Business Organization  Essay example
Masters
Essay
Marketing
Pages 4 (1004 words)
Download 0
Mk2053 1. Business organization may be differentiated into market leaders and market followers. In the opinion of Pickton and Masterson, 2010, p.38, “strictly, the market leader is the business organization that sells the most”. However, in using such a simplistic description of market leaders care has to be taken, for there may be differences in relation to different markets…

Introduction

This market leadership may relate to pricing innovation, product innovation, new forms of promotion, development of new market segments, or initiating a new trend in the market. Quite often such market leaders may not be large organizations, but more innovative smaller organizations, like Dyson in vacuum cleaners; or organizations with better expertise, like specialized accounting firms or those with more talent and competencies, like Stella McCartney in fashion designing. Simon, 2009, p.29, terms such smaller organizations as “hidden champions”. These “hidden champions”, reframe the definition of market leadership to “market leadership not only in terms of market share, but see it as an extended claim to overall leadership in their markets” (Simon, 2009, p.29). Table – 1 below gives the advantages and disadvantages of market leadership. ...
Download paper
Not exactly what you need?

Related papers

Business to Business Marketing
The company under question Cloud Creative Solutions Ltd. is found to work more based on the tool of personal selling while reaching the goods and services produced to the customers. Other than focusing on personal selling alone the company can also render focus on a large number of other marketing communication tools while marketing its different services conducted in the marketing sphere. The…
Business to Business Thought Paper
The most significant change can be observed in the field of technology which has dramatically altered and influenced the business activities1. The process of globalization and modernization has made the global business environment very attractive with business organizations being able to access overseas markets with least constraints compared to earlier times. However, on the other hand, due to…
Impact of intruduction of business itelligence tools in organization
Economies in many ways are becoming more and more technology dependent these days and this means that the organizations performing business in these economies too should equip themselves with technology and use it to outperform their competitors. (Craig & Douglas, 1996, pp. 70-81) Many theorists have argued over the recent times that organizations should employ technology to make them more agile…
Business to business marketing
3). Most of the large firms which produce goods such as production, steel and equipment along with computer memory chips cater to the business market customers and the organizations do not directly interact with its customers. The introduction of the laser printers along with the personal computers had brought HP which was a B2B marketer into consumer market. Conversely, Apple strength has also…
Case 9 Discussion Questions
Furthermore, there was no discussion of the target audience for which the renovations would take place. As was made obvious in the case study, the club itself is losing out on a powerful and important demographic of membership. As a means of attracting this demographic, the shareholders should be intimately aware of what types of improvements to the Hunt Room, if any, would engage this otherwise…
Business Organization/ Management: Social Responsibilities on PARKnSHOP company in Hong Kong
At present all of the media coverage tends to focus on the financial aspects of the deal, and little if any attention is given to how the sale will impact its various stakeholders. It is noteworthy too that ParknShop commands a large share of the total market for fast moving consumer goods as well as of fresh food, at 19 percent, and this again translates to a host of social responsibility issues…
Marketing Planning and Strategy: Group Project, Report on a Business
The organization developed its company website in the year 2013. However, the organization closed down its company website in September, 2013. The owners of the organization are not sure what to do now. It will be effective if the organization implements rebranding and repositioning strategy. The name of the organization is Daloo3a. It is an Arabic word. The name of the organization needs to be…