Entrepreneurial Marketing

Entrepreneurial Marketing Essay example
Masters
Essay
Marketing
Pages 8 (2008 words)
Download 0
The paper gives an alternative conceptualization of entrepreneurial marketing. It gives a review on the issue of entrepreneurial marketing as one of the tools which many business ventures have applied today in the production of goods and services hence can strategize themselves well in the global market. …

Introduction

?………………………………………………………4d Viral marketing……………………………………………………………………4e Recommendation and conclusion…………………………………………………5 Bibliography………………………………………………………………………6 Abstract The paper gives an alternative conceptualization of entrepreneurial marketing. It gives a review on the issue of entrepreneurial marketing as one of the tools which many business ventures have applied today in the production of goods and services hence can strategize themselves well in the global market. There are so many forms/approaches on entrepreneurial marketing but my interest is on the entrepreneurial approaches to promotion in both advertising as well as selling their products to the customers. ...
Download paper
Not exactly what you need?

Related papers

Buyer's Attitude & Marketing Strategies
Country of origin (CoO) cues influence the buyer’s purchasing behaviour. This is recognized in the cognitive mediation process. It is based on the argument that beliefs about a product’s features or attributes are directly influenced by the product’s country of origin information. These influenced beliefs mediate changes in attitude toward the product. Strategically speaking, the country of…
The Development of Entrepreneurial Marketing
It is proved that the increase of popularity of entrepreneurial marketing is continuous even if its use, as compared to that of traditional marketing, is still limited; the lack of managers’ awareness of the benefits of entrepreneurial marketing seems to be the key reason for this phenomenon.

You may also like:
Entrepreneurial Marketing Business Plan
OZ Tube operates exclusively in the south-east Queensland and Brisbane. In this regard, most of the contents are meant for the local population. OZ Tube directs all its hospitality content to the youth population in these two areas. OZ Tube productions works articulately with hospitality premises and other recreational destinations in producing tailor-made video content that responds to the…
Entrepreneur Marketing: Vickers A Case Study Analysis
First, she wondered whether to remain at UBUBU.com and facilitate the redirection effort. Secondly, she was unsure whether to give a notice, remain at UBUBU until sometimes February 2001, and possibly leave to spent time in Australia before her anticipated wedding or simply search for another job after her come back perhaps with Independent Means Inc. Her other option was either leave UBUBU as…
Enhancing Employability in Marketing
The world has achieved tremendous grounds in the technological advancement and therefore much of the marketing is done through technology based communication (Clark 2004, p. 203). As such, a little creativity is needed which will determine whether graduates secure jobs and afterwards they can keep them by being able to perform. Bolstering a marketing degree with other professional qualifications…
Marketing strategy in Nokia
[Accessed 29 November 2011] 17 Appendix A: 20 Appendix B: 21 1. Introduction The aim of this report is to analyze, appraise and make recommendations on the marketing strategy of one of the leading Mobile manufacturing companies, Nokia. The paper will identify the company’s strengths and exploit the opportunities that it has in the competitive market today. The paper would further analyze the…
Marketing
In very much the same way, the article in question analyzes the means by which thou you based marketing can be used in pharmaceuticals to ensure that long-term ability to innovate and value is not lost. Moreover, the article indicates that the pharmaceutical firms have suffered a great deal with regards to public image in the past three years as exorbitantly high prices have not been able to…