Got a tricky question? Receive an answer from students like you! Try us!

Brand Policies - Essay Example

Free
Author : kamille16
Download 0

Summary

Brand Policies
Marketing a brand to potential customers is a science that has had many developments and enhancements over the past few decades. …

Extract of sample
Brand Policies

The nature of a product is the final determinant of the needed branding policy. Moreover, to choose the correct branding policy, and decide amongst individual, family, and corporate branding, one has several different factors to consider. Before analyzing the different types of branding, it is important to understand the meaning and true significance of a branding policy. When a company introduces a product to the market, it must do so after shaping the product’s identity. They must treat the product as if it were being dressed for show, and then accordingly decide which attire would serve to impress the audience the most. This includes several small and large details, including several guidelines, procedures, and rules. When chosen wisely, all these factors interact to form the brand policy required to make the product a success in the market. On a superficial glance, the branding guidelines seem too related to the logo and the slogan of the advertising campaign. However, this includes several finer details, all of which form an important part of the branding guidelines. ...
Download paper

Related Essays

Brand Management: Paxil
The paper tells that the prescription drug Paxil is used to treat a wide variety of depression symptoms. In the late 1990s through 2007, Paxil was one of the most respected anti-depressant medications on the market, providing GlaxoWellcome considerable profitability. However, over time, this brand has lost much of its equity with the loss of its patent, allowing for generic drug production as a replacement from other pharmaceutical companies. Further, Paxil has experienced considerable negative publicity, thus impacting the marketing effectiveness of this particular drug. Paxil had relied on…
6 pages (1506 words)
Brand Personalities
Brand Personality: A Comparison with Human Personality: …
12 pages (3012 words)
Consumer Behavior: Brand Personalities
Despite the fact that brand image development is undeniably a grave challenge to brand managers, there has not been much research to assist brand managers in making a choice between different strategies. There are large numbers of researches that have been accentuated on brand personality (Okazaki 2006; Venable & Rose 2003). Nevertheless, the most important focus of these researches has been on the consequences and outcomes of brand personality or on dimension factors. There have not been much studies revolving around how brand personalities are build up as well as how they can be augmented.…
12 pages (3012 words)
Consumer-brand relationships
When the concept of branding is applied in the marketing strategies, there is a huge possibility that an effective consumer-brand relationship is created. The marketing experts have realised that the customers have become more informed and have easy access to a wide range of choices and the only way to get competitive advantage in the respective market is to strengthen the consumer-brand relationship which means getting the customers emotionally involved with the brand (Bengtsson, Bardhi & Venkatramann, 2010). It is stated by Frank et al. (2010) that the companies that will ensure that they…
20 pages (5020 words)
Ann Taylor Brand Analysis
The Ann Taylor brand was created in 1954 and today it has become a well established brand. According to Keller, Sternthal and Tybout, in case of established brands, managers must reassess their points of parity and points of difference from time to time. When customers think about Ann Taylor, they first consider the long term and the admirable market operations of the brand. In order to analyze the brand image of AT, a survey was conducted among 6 women professional from different age groups (between 30 and 39). From the survey responses, it is obvious that old brand image of Ann Taylor…
5 pages (1255 words)
Brand Identification Plays In Brand Loyalty and Brand Promotion
The earlier studies will include a number of journals articles such as ‘Social Identity Theory and the Organization’ by Ashforth and Mael, ‘Self-Categorization, Affective Commitment, and Group Self-Esteem as Distinct Aspects of Social Identity in the Organization’ by Bergami and Bagozzi. Defining Brand A brand acts as the nucleolus of a company; it helps to strengthen the image of a company in the minds of the consumers (Adebola, Talabi, & Lamidi, 2012, pp.424-428). Defining a brand is indeed the first step in the way of creating the brand strategy. By defining the brand, one…
8 pages (2008 words)
Brand Strategy and Analysis
This helps to establish whether the brand meets the customers’ expectation and hence establish the need to modify or maintain the brand. Moreover, the managers can carry out an analysis on the customers’ data with a view of developing a marketing strategy that will communicate the brand messages to the target customers and help in predicting future market demands for the brand. For instance, the management can derive a strategic plan for the marketing department with an aim of helping them understand the customers’ needs and henceforth design a brand that meets those needs and reaches…
4 pages (1004 words)