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The Roles of Pubic Relations in Crisis Managment - Essay Example

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The Roles of Pubic Relations in Crisis Managment

Understanding Public Relations Public Relation is significant part of management to sustain systematically an activity by gathering and influencing empathy from the people as its stakeholders (Felea, 2004). The aim of nurturing public relations is to develop rapport with the public and by making them understand the organization and what its doing (Felea, 2004). Experts in public relation use all typology of communication with the public, as represented by personalities who are imbued with institutional and organizational identity (Felea, 2004). This process is deemed significant to avoid or wane down the opposition of employer and employees, in case of labor dispute, or probably to reduce panic in the market in the case of financial crisis. In international relations, countries diplomatically develop public relations to ensure that social acceptability and to maintain social peace while engendering cooperation and collaboration on social policy or agenda (Felea, 2004). This is also true in market relations to ascertain efficiency on commercial firm’s services and to maintain connections with its clients while on business operation (Felea, 2004). Thus, in commerce, a company would use advertisements and other related propaganda to better its relations with the public, its “goods suppliers, services providers, labour suppliers, clients, competitors, public organisms (Felea, 2004, p. 1).” Dealing with the Media Media is an instrument or tool for public relations. Companies relate with media to promote their products and to explicate its business operation and its campaign or probably to promote their activities relating to corporate social responsibility. With globalization taking the market’s core, modern commerce necessitates media in social networking, including the explication of its definitional struggle in the interface of science and policy for the market. David (1999) for instance explicates the significant effort done my farming industry in explaining to the public cattle disease bovine spongiform encephalopathy (BSE) or mad cow. By doing so, the company is able to illuminate the processes they have undertaken to reduce the risks for their products. Thus, also persuade the public about how judgment is done on the emergence of this problem that might affect pasteurization of milk or the production of cow’s meat (David, 1999). The company is able to promote, communicate and assess the problem for policy response to diminish the impact of the problem to consumers (David, 1999). Indeed, by waning secrecy out and by using media for public relations, they are able to bring interfacing in commerce by focusing on the public in the wider operation of definitional struggles (David, 1999, p. 1). The media was also able to “focus on definitional struggles also sheds light on some current work on risk in social theory (p. 1).” It also discouraged theorists to predict risks as unavoidable concomitants of technological and cultural changes left grip of economic and social political quietism (David, 1999). Kalka & Krahling (2009) also illustrated how trade fairs needed media for extensive coverage and in multifaceted field to consider all various significant factors of trade fair in marketing and in the economy. Kalka et al. (2009) pointed the significance of cooperation with media professionals for public relations for balance and objective information sharing. Kalka et al. (20 ...Show more


of Submission Topic: The Roles of Public Relations in Crisis Management Crisis management fundamentally is about crisis prevention which requires profound understanding of scenarios and nagging issues and strategizing response to resolve the pressing problem (Luer &Wang, 2004)…
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The Roles of Pubic Relations in Crisis Managment essay example
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