Got a tricky question? Receive an answer from students like you! Try us!

Global Marekting and Ethics - Coursework Example

Only on StudentShare
High school
Author : joankassulke
Coursework
Marketing
Pages 6 (1506 words)

Summary

This paper is focused on the interaction between global marketing and ethics related to it and for this purpose concentration is led on a particular sector (automobile industry) involved in global marketing and cultural factors affecting the products’ success in the global market. …

Extract of sample
Global Marekting and Ethics

The success of the vehicle companies largely depends upon supplying vehicle models keeping in parity with the customers’ tastes and preferences. In this world of perfect competition, continuous innovation is ushering among the companies for building up new design of cars. Attracting customers along with product innovations, customers taste and preferences must be given prime emphasis for success. In 1980s and 1990s the main thrust of the automobile companies was to produce so called “world cars”. The term “world cars” mean that several automobile multinational companies like Ford, General Motors, and Toyota during that time targeted to sell cars in a same design produced in their centralized units in their overseas global market with a perspective that it would reap them huge benefit over their cost coverage. But the ultimate scenario in the reality was reverse. It was found that consumer in different market showed different taste and preference orientation as for example in North America the consumers demand were biased towards pick up cars while in European countries pick up cars were treated as utility vehicles purchased by firms for production use. Life style and preferences of the consumers can be referred to as a chief driving force in global marketing of automobile industries. ...
Download paper

Related Essays

Global Marketing
This research aims to evaluate and present globalization that has opened a plethora of opportunities for organizations and communities to trade across national and supranational boundaries. International marketing is the term coined for trade between the different international entities and is set to evolve into global marketing. Global marketing is an evolving concept with some similarities to international marketing in the advantages it provides in terms of marketing strategies, cost reductions, etc. However, it is also considered to be quite unlike international marketing in terms of the…
10 pages (2510 words)
Marketing Ethics
Pride and Ferrell (2012, p. 104) describe marketing ethics as a dimension of social responsibility that involves principles and standards that delineate satisfactory behavior in marketing. Marketers should be careful and conscious of moral principles for tolerable behavior from numerous stand points such as the industry, company, consumers, society, and exceptional interest groups. When marketing actions diverge from the established principles, the exchange practice can collapse, resulting in consumer frustration, lack of reliance and law suits (Arnold, 2009, p. 113). An ethical issue is an…
6 pages (1506 words)
marketing ethics
The UK Co-operative bank is a perfect illustration of a business that endeavours to observe ethical principles that are dependent on the ethical practices that in which their consumers believe. The activities of businesses will always positively or negatively affect the surrounding environment and thus the community. Business operations predictably result in social as well as ecological consequences. Some firms, by their very character, have a vast and obvious effect on the society and the environment. The impact of the businesses in financial services field is not always evident. The UK…
3 pages (753 words)
Marketing Ethics
Nestle is now the world's largest food company, and followed by Kraft Foods, Unilever, and PepsiCo. These companies follow textbook rules when it comes to marketing strategies, which is usually defined by the so-called 4Ps, which are product, price, place, and promotion. This is the guide to help them develop customer relationship to instill loyalty and prevent product switching. Marketing experts have recently added 3Ps which are process, positioning, and people. Whatever strategies a company uses in its marketing campaigns, the current mantra of the corporate social responsibility (CSR)…
3 pages (753 words)
Global Marketing
Because of this free flow of information, it has to be said that there has been a tremendous rise of competition in the global market place. As of the recent times, many companies are focusing on entering many new markets for the purpose of clocking significant business growth opportunities. It has to be said that this particular project discusses about the internationally acclaimed ethical cosmetic and beauty product offering company Body Shop and its efforts related to entering the market of China. Introduction The world of the 21st century is moving at a rapid pace. The tremendous momentum…
10 pages (2510 words)
Global Markting
Franchises have sprung up to become multi-billion dollar business empires like the McDonalds franchise. Fast foods are composed local readily available foodstuff that is easy and ready to eat with minimal preparation and/or cooking. The fast food business is being introduced into regions of the world where it would not have been economically sound to do so a few years back. This is because the market for fast foods was not there, and it was undeveloped o support such endeavours. The expansion started in the Asian markets in countries like India, Singapore and Vietnam to mention just a few.…
8 pages (2008 words)
Ethics Paper
This paper, drawing support from the various media theories, tries to explain the social costs of such advertising approach, the responsibility an advertiser ahs to protect the indirect audience and how the advertiser can protect himself from being unethical when advertising. 1. The Social Costs Associated With Sexually Suggestive Advertising Advertising is a paid form of marketing by a sponsor of ideas, products of services. Advertising is an important tool in marketing and branding since it can be used to modify and drive consumer behavior (Gould, 1994). Through advertising an audience can…
5 pages (1255 words)