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Marketing Analysis: Pancreatic Cancer Action Network - Research Paper Example

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Marketing Analysis: Pancreatic Cancer Action Network

The strong public support is another internal strength of this organization. The PCAN’s promotional activities are led by celebrities and other reputed persons. For instance, Lisa Niemi Swayze, an American actress and dancer, is the national spokesperson of this organization. Weaknesses Undoubtedly, shortage of funds is the major weakness of Pancreatic Cancer Action Network. This weakness largely affects the organization’s efficiency in delivering improved services to its clients. The fund issues have also impeded the organization’s further pancreatic cancer researches. Opportunities The dreadfulness of pancreatic cancer seems to be a potential opportunity for this charity. According to official data, “pancreatic cancer is the fourth leading cause of cancer deaths in the United States” (Cartwright, Richards & Boehm, 2008). This disease recently claimed the lives of Steve Jobs and Nobel Prize winner Dr. Ralph Steinman. In addition, the mounting treatment costs of pancreatic cancer raise further opportunities for PCAN since this non-profit organization assists its clients to reduce treatment costs to a certain extent. Threats The PCAN faces increased market competition that threatens the long term sustainability of the organization. Organizations like Hirshberg Foundation for Pancreatic Cancer Research, National Pancreas Foundation, and The Lustgarten Foundation for Pancreatic Cancer Research are the major competitors of PCAN (Tarceva, 2011). In addition, the organization faces difficulties in fundraising activities since the Federal Government maintains a hostile approach towards Pancreatic Cancer Action Network. Revenue Generation Analysis The PCAN plans and conducts a sequence of fundraising events across the United States as part of its current revenue generation strategies. The company has charted city based details of fundraising events on its official website in order to assist users to find a fundraising event near their locality. The organization has planned over fifty PurpleStride events for this year including “brief walks to longer timed-runs” (PACN, 2012). The PCAN expects that this program would contribute millions of dollars to the organization’s research projects and support patients to create hope. It is expected that tens of millions of people would “come together in solidarity and gain both comfort and encouragement” (PAACN, 2012). Similarly, the organization has planned Marathon and other athletic events in order to raise sufficient operational funds. Moreover, PCAN allows people to host a fundraising event if they are interested to do so. The current financial statement of the PCAN shows that the organization could improve its financial status as compared to that of previous fiscal year. The organization’s income has been increasing almost steadily increasing since 2000 (PACN Annual Report, 2010-11). This good financial status directly indicates that the organization’s current revenue generation strategy is sound. However, statistical data reflect that the prevalence of Pancreatic Cancer and degree of market competition are constantly increasing. In this context, the current fundraising events may not be potential enough to meet the growing fund requirements of the organization because elderly and unhealthy people are not likely to participate in events like Marathons. Recent developments in telecommunication sector would ...Show more

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Marketing Analysis:  Pancreatic Cancer Action Network (PCAN) (Add (Add (Add Date) Abstract This paper intends to analyze the resource development strategies of the non-profit organization Pancreatic Cancer Action Network (PCAN)…
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