Goods and services offered to the public can be introduced or promoted. This can help business enterprises to increase sales, maximize profits, inform society, and build the image of goods and services, among many other advantages. Promotion of goods and services through advertisement makes consumers to be aware of specific products or services in the market. Information is important to consumers especially regarding to brand name, price, manufactures, trade mark and any other key details. These enhances making of right choices by consumers when buying a commodity or service. Today’s world is competitive and selling commodities or services is a challenge without effective advertising.
The target audience is normally the focus when planning for and advertisement. The effectiveness of an advertisement therefore depends on the method used to reach the target audience. Creativity is very important when designing for an advertisement. Originality, artistic, attractiveness, are some of the attributes a good advertisement should posses. It’s said that what people see or hear captures their psyche and this leads to preferences change.
When advertisement is done on a regular basis, higher demand for goods and services is generated which by extension demands for equivalent supply of the goods or services demanded. Demand and supply dynamics should be monitored carefully, so that they remain at equilibrium always.
Promotion is found in nearly all places imaginable and where one least expects it. Some advertisements are very conspicuous and divergent, while others may be faint but the human eye tends to take notice of them. Costs of promoting goods and services are more often than not catered for by sponsors who use various traditional media initially identified such as use of newspapers, magazines, television commercials, radio advertisements, outdoor advertising, direct mail or new media such as blogs,