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Book Report on Guerrilla Marketing - Essay Example
Pages 6 (1506 words)
Book report on ‘Guerrilla Marketing’ Name Institutional affiliation Tutor Date Book report on ‘Guerrilla Marketing’ The work of Levinson (2007) can be briefly been described as a piece of work full of supportive ideologies and theories that are beneficial for prospective businessmen, both in the growth of the businesses and for marketing…
Levinson (2007) brings to light the view that he was motivated to write this work after having being disappointed by the fact that he could find the right pieces of work to conduct his research. After purchasing numerous books, and still not having enough content, is the story behind the work of Levinson. In his work, he indicates that it is mandatory that the entrepreneurs come up with measures of identifying opportunities in the market, and finding out the best approaches to apply to fill in the gaps. It is from his work that Levinson (2007) hopes to come up with a chain of resources that would be beneficial to prospective businessmen. In fact, he indicates that his drive for the work on ‘Guerilla Marketing’ was driven by the fact that people with the little amounts of money had dreams of owning large businesses at all odds, and indeed turned out successful. This essay shall attempt to review Levinson’s (2007) work on ‘Guerrilla Marketing’, picking out the major points that validate this book as a must for all entrepreneurs. According to Levinson (2007), the basics of marketing include the relationship the company has, with its outside contacts. ...
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