It has made it easier and cost effective for organizations to conduct their business activities. One of the activities that has gone digital is marketing. Most organizations seem to be heading towards digital…
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Digital marketing enables the organizations to engage themselves effectively with the customers in a manner that is cost effective, timely and usually relevant. In addition, digital marketing brings the customers closer to the organization. Some digital means such as internet marketing gives the customer a chance to give his view over a certain product or services or even suggest on what they might need to be done to increase their satisfaction. This is important since it makes customers feel they are part of the organization and that they are being considered as important stakeholders.
Digital marketing presents the organization with numerous opportunities to expand their operations and gain competitive advantage over their competitors. Apart from improving the relationship with its customers, there are numerous other opportunities that an organization can realize from digital marketing. This essay is a report on an investigation of the opportunities to an organization that chooses a digital approach to market its products and services. The organization to be investigated is Walmart.
Wal-Mart Stores Inc is a retail store based I the United States of America. It has a global presence operating in about 15 countries worldwide. It is a public corporation and is ranked third among the top public corporations in the world after Exxon Mobil Corporation and Royal Dutch Shell. Its shares were first traded on the New York Stock Exchange in the year 1972. No other retail store in the world is larger than Wal-Mart. In addition, in terms of private employers Wal-Mart ranks first with more than two million employees in all its stores worldwide. Wal-Mart, a family controlled company is among the most valuable companies in the world Walton’s family controls 48% of the company shares. Sam Walton founded the company in the year 1962 and then it was incorporated in the year ...
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