The retail mix analysis for Zara in UK - Essay Example

Only on StudentShare

Extract of sample
The retail mix analysis for Zara in UK

This has led to sustainable business due to unique designs and fashions for customer orders. The second aspect of competitive advantage is Financial Leveraging. Zara through the partnership with other fast-fashion retail chain stores in the UK manages to access adequate funding for its production and operational costs. This enables Zara to triumph against its close competitors such as Top-Shop and Mango. The partnership enables Zara to spread its financial obligation and deficits that may arise to the partners and eases the financial burden of entire organization. Thirdly, Zara has a systematic and strategic implementation of the fast fashion model which allows flexibility of decision making by allowing members staff to get involved in decision making indirectly through the contribution of ideas. As this takes place, and indeed it really happens, it applies creativity, technicality, and excellence in production among other departments through the sharing of information. Fourth, Zara exercises teamwork. As they work in a big team, the members of staff nurture the potential to make valid decisions and at the right speed. It also becomes easier to implement the emerging needs for changes in the manufacturing sector in a profound fast fashion system. The team building takes the decision makers through the ordinary models to construct aspects of flexibility in the lines of production.Finally, there is a perpetual accessibility of information which makes Zara to predict the future market needs based on the changes in fashions ...
Download paper


Zara in the United Kingdom is a successful Fashion that has been in existence for over five years and has kept a high profile as a supply chain.The administration of Zara has been reporting the contributing factors to the retailer’s achievements as the use of modern information exchange…
Author : theodora68

Related Essays

Retail industries of UK
5 pages (1255 words) Dissertation
8 pages (2008 words) Essay
Zara Company Analysis
17 pages (4267 words) Essay
Case study on Zara
18 pages (4518 words) Essay
Retail marketing analysis report: H&M
12 pages (3012 words) Essay
the retail mix analysis for Zara in uk
12 pages (3012 words) Essay
Fashion Retail Marketing
16 pages (4016 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!