This essay declares that Zara in the United Kingdom is a successful Fashion that has been in existence for over five years and has kept a high profile as a supply chain. The administration of Zara has been reporting the contributing factors to the retailer’s achievements…
According to the report Zara is able to access large quantities of stock based on its leveraging and access to finances. It is a boosting factor for its production targets, by which it stands to gain through the economy scale. Majority of its competitors do not have stable cash flow, hence they do not hold as much stock as Zara. An Example of such competitors is Mango. The second strength for Zara is the establishment of market and research through which it produces relevant and fast moving products and services. Zara keeps a good track of the market products and identifies the relevant needs and specifications of customers. Zara does a proper market study through its marketing promotions and gathers the consumer opinions to enable the production sector to adopt the emerging customer requirement. Fast fashion business has thus favored Zara since it began its implementation of flexibility in production brands.This essay stresses that Zara, like other fast fashion chain stores in the UK has its weaknesses, which poses a risk of losses and a decline in its overall performance. Zara runs a number of chain store subsidiaries in various parts of the UK, which are managed from a central administrative point. This leads to interference with the decision making processes. It means the decision making teams have to assess the situations of the chain stores distributed in many parts of the region before making proper decisions. ...
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Strategic analysis of fast fashion company: Zara BY YOU YOUR SCHOOL INFO HERE DATE HERE Executive Summary Zara is able to successfully outperform competition in terms of sustaining a low cost product provider strategy founded on lean manufacturing philosophy and controlling waste in raw products and finished merchandise.
Zara has emerged to be the most commercial and money making brand of the Inditex Group – a Spanish clothing group. The first store of Zara was opened in the year 1975 at La Coruña, Spain; which is now the headquarters of the Zara fashion chain. With its operations based in more than 45 countries and 535 stores all the over the globe.
This paper provides a brief overview of the company and its performance in the past few years. The macro environmental analysis of Zara has been done to analyse the effects of the external factors on its business operations. The industry analysis of Zara has helped to find out the current position of Zara in the fashion retail industry.
The report analyses the strategies both business and corporate strategies that Zara should undertake to maintain and improve the growth of the company. The analysis of the internal and external environment helps to understand how the business operates and what challenges it may face during its operations and how best the company can overcome them.
At present the northern American and the EU nations are looking to comeback from the shock-waves of the economic down-turn. Downward economic trend may have transformed regular clothing purchases into luxury purchases. Major Apparel Companies are looking to establish businesses in the emerging economies.
Zara - strategic review report for the CEO.The continuous increase of competition worldwide is a key challenge that firms in all industries have to face. The development of a competitive advantage can help a firm to secure its growth in the long term. Still, not all firms are able to manage effectively market crises.
This report is basically a case study of Zara retailer, a Spanish based company, one of leading company in retail of apparel and fashion. The macro level analysis indicates that company is facing several moderate to high level challenges. In terms of its global strategy, socio-cultural, legal, and environmental factors could be the major areas of concerns for it.
Store layout, Store Design and Visual Merchandising 3.4. Facilitating Services 3.5. Customer Services and Store Locations 3.6. Pricing strategy 3.7. Environment 3.8. Growth objectives 3.9. Market availability and selection 4. Business Competition 5. Financial Stability Evaluation of Zara, UK 1.
As the flagship brand within the group, Zara has emerged as the leading apparels maker in profits, turnover, trends and growth rates (Hall 2010, p.72). This company has its headquarters in La Coruna, Spain their success especially in recent times has prompted lots of questions from a variety of different fields in both economics and business into the exact ways in which such philosophy has propelled them to such heights of success.
According to Zhelyazkov (2011), ZARA follows a differentiation strategy of Porter’s generic strategies and focuses on enhancing the value chain by developing highly efficient and effective logistics, distribution and supply chain system.
The three key success factors of
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