(Philip Kotler, 2009) Need Recognition is the start of the buying process, where the customers realize their need or problem. This necessity or want could be triggered by wanting to satisfy a need which arises due to internal stimuli, such as thirst, hunger, etc. (Anonymous, n.d.) . This need can also be sparked by external stimuli such as advertisements, or when your friend buys a new car or a new pair of shoes. At this stage, online marketers should make effective use of the internet to stimulate recognition of this need (Philip Kotler, 2009). They generally start off by collecting information from consumers, about their lifestyles, the products they use, important events in their lives, through online surveys and questionnaires. In the internet world, customers tend to search for pages that they want to browse through. Marketers use the traditional method of using banners and ads to attract customers. Some even use pop-up sites to get the consumer’s attention. A study conducted by IIfeld and Winer showed that about 88 internet companies got frequent hits online due to banner advertising (Limbada, 2006). Online Companies such as amazon.com and easyjet.com use this technique effectively. ...Show more
Consumer Decision-Making Process Consumer Decision-Making Process Consumer Decision-Making Process Purchasing a product is not just a simple buying decision; it involves an entire decision-making process. Sellers need to pay attention to the complete procedure, rather than focusing solely on the purchase decision…
Introduction Understanding consumer behaviour is essential for those who are interested in creating effective marketing plans. Many organisations will have specific departments that are dedicated toward examining consumer behaviour and making direct links to the products and services that are offered by a company.
Customers have become the core of any business operation and as such, understanding their decision-making processes ensures that their requirements are well catered for. When a firm understands the behaviour of its consumers, it is able to serve their physical, socio-psychological, financial and psychological needs, thereby satisfying them for the mutual benefits of both the consumers and the business organization.
The most popular theme for marketeers' remains as to how consumers respond to various marketing efforts. This is raised as a theme as an analysis of this often results in substantial upgrading of marketing efforts and improved sales.
This is because a certain product or a service would be consumed by entire family members and whenever a particular service or a product is bought by a family they would consider the needs of all family members (Grewal & Levy, 2011).
Notably, there are individual factors such as perceptions along with motivational aspects, learning behaviours, values, personality traits, self concepts as well as lifestyles. The social factors influencing
Marketers are also aware of these stages which they use to drive the buying decisions of customers. They make consumers aware of different alternatives and focus the customer satisfaction level to market their
However, there are other areas where the company operates from, such as in the United Kingdom and Czech Republic.
The market in which the company operates in is complex since there are little variations that a person can add to the