The medium of advertising is made use by the companies in order to form a way of communication with the intended consumer groups regarding their respective brand names, services offered along with keeping them updated about the latest offers and changes (Goel, 2009). The different mediums of advertising facilitate the firms to keep up the channel of communication with regard to the consumers competently as well as promptly as and when required. Therefore, it could be well comprehended that advertising is considered to be vital to ensure the effectual operations of the markets with regard to the competitive industries. Advertising is also regarded as a chief way with the help of which the consumers are kept informed regarding the fresh or enhanced products as well as services (Tellis, 2004). The profits of the airlines or rather the complete industry is believed to be intensely associated with the effectiveness of the advertisements (Goel, 2009).
Advantages & Disadvantages of Print Advertising for Airlines
Importance of Advertising
The principal objective with regard to the concept and use of advertising is not just to bring in changes in the curve of demand but it also needs to move it upwards indicating a rise in the demand for the intended product or service. It can also be stated in this context that with regard to the airlines industry on the whole, advertising is required for the reason of luring consumers towards availing the intended services who or else would not avail the service. The factor of advertising would also help in making certain of availing the services related to the airlines industry more regularly or even increasingly severely in longer periods.