The medium of advertising is made use by the companies in order to form a way of communication with the intended consumer groups regarding their respective brand names, services offered along with keeping them updated about the latest offers and changes (Goel, 2009). The different mediums of advertising facilitate the firms to keep up the channel of communication with regard to the consumers competently as well as promptly as and when required. Therefore, it could be well comprehended that advertising is considered to be vital to ensure the effectual operations of the markets with regard to the competitive industries. Advertising is also regarded as a chief way with the help of which the consumers are kept informed regarding the fresh or enhanced products as well as services (Tellis, 2004). The profits of the airlines or rather the complete industry is believed to be intensely associated with the effectiveness of the advertisements (Goel, 2009).
Advantages & Disadvantages of Print Advertising for Airlines
Importance of Advertising
The principal objective with regard to the concept and use of advertising is not just to bring in changes in the curve of demand but it also needs to move it upwards indicating a rise in the demand for the intended product or service. It can also be stated in this context that with regard to the airlines industry on the whole, advertising is required for the reason of luring consumers towards availing the intended services who or else would not avail the service. The factor of advertising would also help in making certain of availing the services related to the airlines industry more regularly or even increasingly severely in longer periods.
In case of a particular airline in such an intense competitive market, an augmentation in relation to its requirement for services might also accumulate from a transfer of passengers or consumers away from their respective competitors in the industry (Kraft, 1965). The consequence related to competitive advertising might even tend to direct towards a need that all the existing airlines companies with regard to its operating market make use of the advertisements simply for the reason of holding on to their respective share. These kinds of advertisements which are developed devoid of the intention of giving rise to a fresh requirement in suitable amounts are considered as economic waste. The majority of the advertisements with regard to the airlines companies chiefly focuses or attempts in offering the possible traveller with definite information regarding rescheduling and especially about the nature of prices related to the services offered (Kraft, 1965). Therefore, it implies that most of the information regarding the services offered by the airlines is provided to the consumers with the help of advertisements. It becomes essential to mention in this context that the airline companies thus, requires offering the accurate information to the consumers and keeping away from making attempts to mislead the consumers wit