StudentShare solutions
Triangle menu

Quantative Research Design - Coursework Example


Extract of sample
Quantative Research Design

The organization is a small regional chain of DVD rental stores that has been faced with decline in turnover and other issues that are of concern to the management. The organizations require investigation on the reasons why the numbers of customers have declined to look for solutions to the declining market problem that it faces. In addition, the study will also look into whether these reasons have contributed to the decline in turnover in the chain of stores. 2. PROBLEM STATEMENT The ‘Films 4 you’ organization has experienced a decline in turnover over a period of 24 months, and is worried about the future of the organization. Some possible reasons have emerged after some interviews were conducted on a small sample of customers. One of the reasons identified was that competitors of the company had won the customers from them. It was also identified that the online rental services was mostly responsible for the erosion of customers. A major factor identified in the loss of customers pertained to services offered by the company not matching the requirements and expectations of the customers. 3. PURPOSE OF STUDY The purpose of this market research is to identify the reasons for the decline in customer numbers in the ‘Films 4 you’ company. A quantitative study has been identified as the means, and will target ‘Films 4 you’ customers to provide the required data for the study. To get a picture of competitor activities, the frequency with which they use rental services and their interaction

Check these samples - they also fit your topic

The extent to which ethical considerations influence the design and conduct of psychological research
The processes of conducting psychological research often involve people and certain procedures may compromise the safety and dignity of people involved. As a result, ethical considerations are intended to guarantee human safety and dignity and to get rid of any processes that could be against the rights and welfare of human beings.
11 pages (2750 words) Coursework
Website Design
Nonetheless, it is an undeniable fact that mobile internet usage popularity has grown. “Mobile web” is a term often criticized and is generally used to describe internet access using a mobile device. The
5 pages (1250 words) Coursework
Design Rubric
This ensures that effective learning takes place. Every component of the instructions is governed by learning outcomes, determined through analysis of the needs of the
2 pages (500 words) Coursework
Research Design and Methods
This paper examines different scientific paradigms so far developed and the influence they have on the research methodologies. It further exemplifies some of the current theoretical views and methodologies which are most
7 pages (1750 words) Coursework
Priori Theory Criminal Justice Research Design
The common issue with qualitative research is credibility which can be established through: peer debriefing, analysis of negative cases, balance and bracketing. In data collection, qualitative researchers can use story telling, shadowing or classical
1 pages (250 words) Coursework
Bridge design
The already constructed bridge is more than 100 years old and in a very bad condition to carry heavy transportation to and from the
12 pages (3000 words) Coursework
Course Design
As per the school timetable the class will be two lessons that will have an aggregate of three hours. Students are expected to follow the school regulations and codes of ethics at all times during
12 pages (3000 words) Coursework
Qualitative Research problem and design
The formulation of the policies and their application in the criminal justice process is often complicated and confusing. Extensive research is, therefore, vital in the development of sound criminal justice systems and the
6 pages (1500 words) Coursework
Research Design Critique
The research seeks to recognize how people understand childhood, the community-based child protection mechanisms that exist and used. Research indicates that in Africa,
6 pages (1500 words) Coursework
Conceptual Design
The design has to be implemented and described using architectural knowledge. Thus, in order for this design to be implemented, various calculations, measurements, and observations have been made to design the actual building. Professionalism and care were used to select the best material for the construction that would satisfy the client’s needs.
3 pages (750 words) Coursework
with competitors will be tested. COMPARISON BETWEEN DIFFERENT TYPES OF QUANTITATIVE SURVEYS There are different types of data collection methods, which can be classified as interviewer-administered and self-administered. The former can be further subdivided into face-to-face interviews that are done in home or in the streets or interviews conducted through telephone/mobile phone. The latter can be divided into postal, hand delivered and online, such as email and web surveys. The interviewer-administered surveys are more reliable compared to self-administered surveys. However, the disadvantages include the need of a skilled interviewer, time consuming, higher costs, and the need of a suitable venue with less distractions, as well as recruitment of respondents. On the other hand, self administered surveys are less expensive and doesn’t need a skilled interviewer. Conversely, there is lack of control, low response rates, lower respondents’ convenience and confidentiality problems associated with self-administered surveys. The table shows the effectiveness of different types of quantitative surveys (Wilson, 2006) Quantitative surveys are based on questions where the participants are asked a “yes or no” question or rate the answer using a scale that can be either a numerical scale or an opinion scale. The participants answer the questions by indicating their perception on the questions posed to them. The table provided above, adapted from Wilson (2006) shows the effectiveness of different types of quantitative surveys. The table assists in identifying the survey type suitable for the study needs being conducted for ‘Films 4 you’. In the light of the importance of the survey to ‘Films 4 you’ and its requirements, the chosen survey type is the


Quantitative Research Report 1. INTRODUCTION AND THEORETICAL FRAMEWORK Market research is a strategy employed by organizations to gather information about the nature and behavior of an organization’s customers or the market. It is an important aspect for any organization that is seeking to investigate some of the issues that the organization faces…
Author : marilouhettinge
Quantative Research Design
Read Text Preview
Comments (0)
Click to create a comment
Let us find you another Coursework on topic Quantative Research Design for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
Join us:
Contact Us