The sustainability of own Labeled food Products - Dissertation Example

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The sustainability of own Labeled food Products

In this research report the researcher has tried to analyse the brand image of the own label food products. For this purpose, the researcher has focused on the consumers perception about the quality of the own label food products and has compared the level of quality of branded food products with the own label food products. This in turn has allowed the researcher to identify any change in consumer perception and consumer buying behaviour in own label food products. With the passage of time own labels have been able to grab additional attention from the consumers. The own labels or retailers brands are being perceived as one of the most important and successful strategies being undertaken by the retailers. There has been increasing globalisation and competition in the industry. As a result, different retail organisations are coming up with several competitive and surviving strategies in order to create competitive edge in the market. The creation of the own labels is also one of these competitive strategies of the retail organisations. These retail organisations are able to offer the own labels at relatively lower prices because they incur low cost while manufacturing these products according to the needs and demands of the customers and market it to them. The own labels provide the retailers with high profit margins along with more control over the shelf space. Also, these own labels allow the retailers more flexibility and bargaining power in the distribution channel. ...
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Summary

The researcher has drawn a framework on the basis of the consumer buying behaviour and other factors which influence the purchase decision of the consumers and has related this framework with the trends regarding the purchase of the own label foods. …
Author : broderick94

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