A Research Project for the Hotel Industry - Essay Example

Only on StudentShare

Extract of sample
A Research Project for the Hotel Industry

For example, the book included the research undertaken by Pegg and Suh, which examined the activities involved in service recovery, planning, responsibilities, outcomes and evaluation. (p. 31-34) What Prideaux, Moscardo and Laws provided for this study was a general framework that contextualized the subject within the hotel industry. There was a clear link between service, recovery and the hospitality business. In line with this resource is another important work, which is that by Young and Burgess (2010). Their research investigated and described service recovery as a form of marketing technology. It provided several empirical evidences that demonstrate how service recovery can address service aberrations. Furthermore, the researchers were also able to describe the relationship between service recovery and positive customer attitude. An understanding of the theoretical paradigm behind the importance of service recovery is critical in making sense of its relations to customer satisfaction or profitability for hotels. In this respect, Bitner, Booms and Mohr (1994) designed a model based on the interaction between an organization and its customers. ...
Download paper


LITERATURE REVIEW Service is a standard component of business strategies for organizations intent in surviving the highly competitive market today. This is the reason why academic interest on the subject has been extensive and this is demonstrated in the sheer expanse of literature on service such as service quality, service empowerment and so forth…
Author : dwalter

Related Essays

Marketing Challenges For Hotel Industry In Cyclades Islands.
”, and said, “Ask the average economist how a country can lift itself out of poverty, and the answer will be simple: Educate your populace, squelch inflation, open your economy to free trade and investment, and then sit back and watch gross domestic product soar” (businessweek.com, 1997). True to its assertions, it is not that simple. Many poor economies, especially those dependent on tourism have made a mistake in relation to this. Greece’ ascension to the EU could do no miracles, and now talk of leaving the Eurozone is back in the air, though the majority of Greeks do not approve...
20 pages (5020 words) Essay
LSBM Research Project Report
.6 Research resources….7 Implementation….8 Data collection and analysis ….…9 Recommendation …11 Conclusion…13 Bibliography….14 Report outline 1. Formulation of the research out line 2. Introduction and general background to (LSBM) 3. Identification of the research process 4. Body Identification off the student enrollment problems at (LSBM) Literature review of the possible reasons why (LSBM) has less students Writing a research proposal for the project Preparation of a timetable Matching resources to the different research questions Implementation of research Collection and...
12 pages (3012 words) Assignment
Value gap in the hospitality industry
The literature review section (above) gives a detailed summary of the information that was obtained in the course of the secondary research. From this research two primary objectives for the study could be identified. These are: To evaluate the discrepancy gap between the customers’ expectations and perception of their overall experience with the offered service To identify the factors that enhance customer satisfaction in the hotel industry In order to investigate these objectives both qualitative and quantitative research were used. It was not practical to examine the hotel industry as a...
30 pages (7530 words) Essay
A Research on the marketing strategies of Meritus Mandarin Hotel and its position in the tourism industry
The objective of the research paper is to analyze the reasons behind the adoption of various marketing strategies by the hotel. The research study will assess the present strategic position of the hotel and the tourism industry of Singapore. The study will also analyze the various factors which lead to increase in customer satisfaction and also provide recommendations for improving the marketing strategy and the brand positioning of the hotel. The first section of the study is the introductory part which includes a background analysis of Meritius Mandarin hotel and the tourism industry of...
28 pages (7028 words) Dissertation
Behavior, Needs, and Motivations in a Hotel Environment
One of the recent trends in travel is in offering ‘green’ accommodations in which the lowest impact possible on the environment is applied to the experience. The following report has identified this potential trend and explores the ways in which the Radisson Edwardian Hotel in Manchester has met the needs of those interested in the topic of ’green’ travel and what ways in which it can further exploit this trend. 2. Process of Market Research in the Hospitality Industry Marketing research in the hospitality industry can be conducted through a five step process: define the problem and...
6 pages (1506 words) Essay
Starwood Hotels & Resorts Worldwide Inc. and Starwood Media Centre (SMC). Hospitality Research Project.
This paper has sought to analyze the efficiency and expediency with which SMC has been set up and is being run as the premier website for Starwood Hotels & Resorts Worldwide Inc.The world as we know it is never static, it changes with every passing second.This is solely because of the fast nature in which information moves across different interfaces. This is made possible primarily because of the internet, providing within itself an opportunity to its users to access and distribute information at the click of a button.The world dwells and thrives on news and information, forming their ideas...
23 pages (5773 words) Dissertation
Marketing Research
This research identifies a marketing idea for Live Healthy Eat Fresh Company, which is a specialized diet center that provides a complete nutritional plan, preparing dieters and normal people to set clear goals for weight loss or healthy lifestyle. The market research analyzes the market situation of the aforementioned organization, in terms of competitive forces and environmental forces. Also, in this marketing research, issues pertaining to the target market, positioning, marketing mix, budget, external and internal factors and controls for the company have been evaluated and analyzed. First...
10 pages (2510 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!