For example, the book included the research undertaken by Pegg and Suh, which examined the activities involved in service recovery, planning, responsibilities, outcomes and evaluation. (p. 31-34) What Prideaux, Moscardo and Laws provided for this study was a general framework that contextualized the subject within the hotel industry. There was a clear link between service, recovery and the hospitality business. In line with this resource is another important work, which is that by Young and Burgess (2010). Their research investigated and described service recovery as a form of marketing technology. It provided several empirical evidences that demonstrate how service recovery can address service aberrations. Furthermore, the researchers were also able to describe the relationship between service recovery and positive customer attitude. An understanding of the theoretical paradigm behind the importance of service recovery is critical in making sense of its relations to customer satisfaction or profitability for hotels. In this respect, Bitner, Booms and Mohr (1994) designed a model based on the interaction between an organization and its customers. The investigated almost 800 critical service encounters as reported by employees in several hospitality enterprises such as hotels, restaurants and airline companies. The research revealed how service-related variables such as service recovery collectively dominate the factors that create a high quality interaction, which eventually leads to customer satisfaction. This theme was also the subject of study by Bolton as she investigated how organizations have embraced relationship marketing. This research found that organizations need to address the issues in different stages of their relationship with their customers and that once the customer experiences are not satisfactory; the relationship is likely to be very short. A fundamental element in Bolton’s finding is that the incidence and quality of service encounters are critical indicators of whether an organization’s relationship with the customers will flourish. Literature specific to actual experiences on service recovery include Zeithaml, Berry and Parasuraman’s work on service delivery. This study identified the factors that affect the magnitude and directions of what they called as the “four gaps” on the marketer’s side of their service quality model. (p. 35) In the investigation, the role of service recovery was highlighted. It was found that this component is one of the service-related factors crucial in correcting service-related failures connected with: 1) the difference between consumer expectations and management perceptions; 2) difference between management perceptions of consumer expectations and service quality specifications; and, 4) difference between service quality specifications and the service quality delivered. (p. 35-36) For instance, consumers develop a set of perspectives and expectations based on word of mouth communications, personal needs and past experiences. They collectively underscore the importance of service recovery, especially in instances when service quality or service initiatives fail. Humphrey (2010) cited some actual examples to service recovery at work, which offered invaluable insights for this study. For instance, there is the case study of the Ritz-Carlton’
LITERATURE REVIEW Service is a standard component of business strategies for organizations intent in surviving the highly competitive market today. This is the reason why academic interest on the subject has been extensive and this is demonstrated in the sheer expanse of literature on service such as service quality, service empowerment and so forth…
The subject deals with the point of view of two broad streams of knowledge – economy, and, marketing, with a heavier inclination towards challenges in tourism marketing in general, and, towards the Cyclades Islands in particular.
Business Week in one of its articles asked “What a poor country to do?
The objective of this research proposal is to estimate the exact business scenario and market inclinations existing within the business environment of Hong Kong’s hotel industry prior to introduction of the planned business. Moreover, it will also offer a detailed idea about consumers’ preferences, which act as one of the essential factors for assessing a business environment.
However, in 2009, the strong and usually sturdy industry has had its share of losses with a sizeable decline in leisure and corporate travel (Deloitte Touche Tohmatsu). Worse, the industry is showing to be susceptible to economic downturns in contrast to its resilience in the past years (Deloitte Touche Tohmatsu).
Among the finest chocolate manufacturer in UK. Hotel Chocolat hotel is part of the Louis organization which has chocolate manufacturing units in UK and is also involved with market. Hotel Chocolat has various employees. Its reputable quality, health, standard, packing, price, market strategy, health and digestion features provide its customers with the comfort and taste them deserve.
The history of development of various hotel corporations, as a rule, testifies, that the level of profit is a result of quality service. The main objective of hospitality operator is to maintain the level of service quality and develop strategies to improve their services.
The advent of low cost airlines and the allied price wars have set domestic tourists a horde of options. The several tourism related campaigns have helped in booming the domestic tourism and subsequently the hotel industry.
By and large, the infrastructure of hotel industry is mediocre in India, which is acting as a hurdle for the development of tourism in the country.
People from the world over travel to Europe to see the freewheeling lifestyle, enjoying their honeymoon trips etc. similarly, tourists going towards the Asian region are also on the lookout for the mysticism associated with these age old traditions. Such differences
of competition but has had to dictate and shape organisations in terms of what consumers wants, how and when they want it and what they are prepared to pay for it (Hagan 1996:1).
Kanter (1995:71) on his work of “Mastering Change” argues that success in the present day
I hereby declare that this dissertation has been composed by myself and has not been presented or accepted in any previous application for a degree. The work, of which this is a record, has been carried out by myself unless otherwise stated and