Research Paper sample - Coca-Cola Company

Coca-Cola Company Research Paper example
Undergraduate
Research Paper
Marketing
Pages 11 (2761 words)
Download 0
This paper talks about Coca Cola’s strategic marketing and management plans makes it one of world’s popular non-alcoholic beverages. The company constantly implements innovative changes to the packaging of the company’s products. In addition, the company’s ingredients have been creatively adjusted to meet the discriminating needs of the current and prospective Coca Cola’s clients. …

Introduction

This paper stresses that Coca Cola’s strategic marketing and management plans catapults the entity as one of the world’s popular non-alcoholic beverages. The research centers on the history of Coca Cola. The research includes producing a financial statement analysis of Coca Cola America. The study incorporates the similarities and differences between the production processes of both Coca Cola America and Coca Cola Mexico. Coca Cola’s strategic marketing and management processes precipitates to the company’s current financial leadership in the non-alcoholic beverage market segment.
This report makes a conclusion that based on the above discussion, Coca Cola’s strategic marketing as well as management plan contributes to company’s retaining its century old popularity in the non-alcoholic beverages market segment. The constant innovative changes in the company’s packaging and ingredients translate to the current pinnacle of Coca Cola’s financial success. The financial statement analysis indicates Coca Cola’s innovative and creative production and marketing strategies significantly contribute to Coca Cola’s current favorable financial picture. There are some similarities and differences between the production processes of both Coca Cola America and Coca Cola Mexico. Indeed, Coca Cola’s strategic marketing and management processes metamorphose to the company’s firmly entrenched financial leadership in the non-alcoholic beverage market segment. ...
Download paper
Not exactly what you need?

Related papers

Digital Marketing Strategies Report for Coca Cola Company
The company zoned its marketing techniques in 1970 to dedicate their product as a representation of fun, freedom and playfulness. Currently, the company operates in 120 countries and serves over 1.3 billion customers daily (Senker and Foy, 2012). The company continues to be the leading marketer of the non-alcoholic drinks world wide. According to Goldberg and WHA-TV (1999), the company’s…
16 pages (4016 words)
Case analysis - Coke and Pepsi learn to Compete in India
Conclusively the paper would also answer the case study’s three most appropriate questions and therefore would see through it all till the end. Case Analysis: Coke and Pepsi learn to compete in India Coca Cola and Pepsi have been one of the major key players in the beverage industry of India for a long time now and with the economic revolution in this emerging giant since 1994 India has surely…
3 pages (753 words)
Coca Cola Company
Many consequences arose as a result of this move. The first consequence and a positive one is the fact that people accepted the move because they saw it as a way of environmental conservation. The negative consequences are seen it terms of the confusion it created. People could not differentiate the diet coke from the regular coke. Secondly, people were loyal to the red can and therefore changing…
4 pages (1004 words)
Stock Portfolio Analysis - Coke and Pepsi
The annual expected return for Coke is 0.1307, while the annual expected for Pepsi Company is 0.0482. This means that Coke offers an expected higher return for an investor that Pepsi Company. However, the investment that an individual is willing to make is also measured by the risk attached to the investment. The risk that is attached to an investment means the potential variation of actual…
4 pages (1004 words)
SWOT Analysis of Coca Cola and Pepsi
This paper seeks to compare and contrast the elements of business adapted by the two soft drinks giants, including PEST and SWOT analyses (Elsbach, 2006). Additionally, the paper analyzes the business culture, performance, and other organizational elements of the two giant organizations. Coca Cola and Pepsi share a similar history: an insignificant business from a simple idea that grows to a…
4 pages (1004 words)
Coca Cola (Coke) Report
Contents Contents 3 1. Introduction 4 1. Introduction Coca Cola boosts of having the highest brand equity in the world. According to surveys, one of the most recognized words in the world is “Coca Cola”. The product Coca Cola continues to dominate the carbonated drinks market despite sturdy headwinds and is well ahead of its competitor Pepsi. Considering a slow but steady move towards…
4 pages (1004 words)
coca cola
John Pemberton died within two years of invention and the brand was then purchased by Asa Candler in 1889. The beverage was initially sold at 5 cents for each glass in Jacob’s Pharmacy. The company expanded its operations mostly within 1900 to 1920. The marketing strategy of Asa Griggs Candler has helped the product to lead the market of soft drinks all throughout the twentieth century (“The…
5 pages (1255 words)