DBA DOC 1(Definition and Mapping of reseach ) Topic: consumer reactions to price changes in Toyota SUV in Saudi Arabia

Pages 25 (6275 words)
Download 0
1. Overview Exploring on price elasticity serves as a major interest for companies involved in production of goods and service delivery. This observation is based on the notion that price serves as the primary influence in consumer decision-making. Price movement also affects future consumer behavior and is critical in the overall competitiveness of companies…


During the course of this research, the following takeaways are expected to be obtained: (1) understanding of consumer behavior in relation to incremental price changes in selected models of Toyota SUVs; (2) determining the extent of impact that price movement has on car owners and potential car buyers; (3) improving future price strategies; and (4) shaping further the competition in the automotive industry in Saudi Arabia. The initial section of the research provides a detailed outlined and provide an appreciation on the flow of the discussion. Issues raised will be discussed in brief and concepts will be introduced for better understanding. This section of the study also details the rationale behind the research including the objectives and specific research questions to be addressed. Section 2 of the study presents the preliminary literature, which will establish the foundation of assumptions and conclusions. The next section explains the methodology to be used and the maps the framework for the study. Documents 3, 4, and 5 contain the results, discussion, and conclusion but are still subject to major modifications depending on the data gathered and level of analysis required. 2. ...
Download paper
Not exactly what you need?

Related papers

The effect of Price Elasticity of Toyota on consumer sonsumption and Toyotas pricing decisions in Saudi Arabia
Several efforts have been dedicated to measure the reaction of consumers when price movements occur in a certain product (Bordely, 1993; Hoch, Kim, Montgomery, and Rossi, 1995; Bernstein Research, 2007; Yoon and Tran, 2011; Copeland and Hall, 2011). The focus ranges from sudden to gradual changes in prices. This study attempts to highlight consumer response to price adjustments in Toyota vehicles…
20 pages (5020 words)
The Development in Saudi Arabia
It also experience major government controls over various economical activities. The growth rate of the country since 2000 has been varying with the highest being in 2004. The country is ranked as the largest exporter of petroleum in the world and has a very important role to play in Organization of Petroleum Exporting Countries (OPEC). Currently, the country is focusing on encouraging the private…
6 pages (1506 words)
The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia
. 5 Table of Contents . 6 1. Introduction . 8 1.1 Background of the Research Problem . 9 1.2 Problem Statement . 11 1.3 Aims or Purpose of this Study. 12 1.4 Research Objectives . 12 1.5 Research Questions . 13 1.6 Significance of the Study . 13 1.7 Rationale for Choosing the Research Topic. 13 1.8 Research Procedure .
55 pages (13805 words)
Pricing behaviors used to advertise goods and services to consumers such as twenty thousand pounds for a Ferrari, are common in contemporary society, showing that they are advantageous for businesses (Baines et al. 2011). Further, price consultants have emerged to provide advice to business people on how to price their goods because of existence of a strong relationship among price, consumer…
4 pages (1004 words)
Automobile (Toyota in Saudi Arabia) customer reponces to price changes according to cusomer segmentation
. 4 1.2 Problem Statement . 8 1.3 Aims or Purpose of this Study. 9 1.4 Research Objectives . 9 1.5 Research Questions . 10 1.6 Significance of the Study . 10 1.7 Rationale for Choosing the Research Topic. 10 1.8 Research Procedure. 12 1.9 Scope and Limitations . 13 1.10 Chapter Summary . 14 2. Literature Review . 14 2.1 Conceptual Framework and Research Hypothesis . 15 2.1.1 Conceptual Framework .…
5 pages (1255 words)
Saudi Consumers perceptions and reactions to companies CSR ( corporate social resposbility) intiatives
Theoretical framework and hypothesis are also developed in the light of existing literature while in some cases the researcher has used practical examples to justify the points. The researcher has found that very few researchers conducted research on Saudi consumer’s perception regarding CSR initiatives of companies hence researcher has the scope to fulfil the gap in the literature by conducting…
12 pages (3012 words)
Country Analysis Report - Saudi Arabia
Being a growing country, the government has launched strategies to encourage integration of the digital technology within the business sector. In this light, this is a potential market for ICT infrastructure. If Apple invests in this business sector, it is likely to benefit from high market demand, high customer loyalty, less competition and a stable market position. With a high bargaining power,…
14 pages (3514 words)