The data presentation section will reflect the responses of these customers based on which the analysis have been done. Finally the study will be concluding with the recommendations provided to Apple Inc for its entry into the new market.
Apple Inc., which was formerly known as Apple Computer Inc. is a multinational corporation whose headquarter is located in Cupertino, California. It is involved in the designing, development and selling of computer software, consumer electronics and personal computers. The most renowned hardware products of the company are Mac line computers, the iPad tablet (computers), the iPhone smart phone and the iPod music players. The software of the company includes the OS X & iOS operating systems, Safari web browser, iTunes media browser, the iWork creativity and other production suites. Apple was founded on 1st April 1976 and it was incorporated as the Apple Computer Inc. on 3rd January 1977. Presently, it is the second largest IT Company in the world after the Samsung Electronics and also the third largest mobile manufacturer in the world after Nokia and Samsung (Gartner, 2012). By May 2013, the company has opened almost 406 retail stores in more than fourteen countries followed by various iTunes Stores and online Apple Stores (ifoAppleStore, 2013). The company is second largest in the world as a publicly traded corporation because of the market capitalization of US $ 414 (as on January 2013) (The Telegraph, 2013). The company has approximately 72800 full time (permanent employees) and 3300 full time (temporary employees) (APPLE INC., 2012). The annual revenue (as on 2012) was $156 billion.
One of the recent problems of Apple is related to its innovation. The company needs to implement strategies for overcoming this situation. It needs to find an innovative product apart from the general category