The data presentation section will reflect the responses of these customers based on which the analysis have been done. Finally the study will be concluding with the recommendations provided to Apple Inc for its entry into the new market.
Apple Inc., which was formerly known as Apple Computer Inc. is a multinational corporation whose headquarter is located in Cupertino, California. It is involved in the designing, development and selling of computer software, consumer electronics and personal computers. The most renowned hardware products of the company are Mac line computers, the iPad tablet (computers), the iPhone smart phone and the iPod music players. The software of the company includes the OS X & iOS operating systems, Safari web browser, iTunes media browser, the iWork creativity and other production suites. Apple was founded on 1st April 1976 and it was incorporated as the Apple Computer Inc. on 3rd January 1977. Presently, it is the second largest IT Company in the world after the Samsung Electronics and also the third largest mobile manufacturer in the world after Nokia and Samsung (Gartner, 2012). By May 2013, the company has opened almost 406 retail stores in more than fourteen countries followed by various iTunes Stores and online Apple Stores (ifoAppleStore, 2013). The company is second largest in the world as a publicly traded corporation because of the market capitalization of US $ 414 (as on January 2013) (The Telegraph, 2013). The company has approximately 72800 full time (permanent employees) and 3300 full time (temporary employees) (APPLE INC., 2012). The annual revenue (as on 2012) was $156 billion.
One of the recent problems of Apple is related to its innovation. The company needs to implement strategies for overcoming this situation. It needs to find an innovative product apart from the general category ...
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“Apple Company Recommendation Proposal Essay Example | Topics and Well Written Essays - 2250 Words - 1”, n.d. https://studentshare.net/marketing/598304-apple-company-recommendation-proposal.
Apple has managed to expand its market because it advertises its goods online. This is because many individuals spend most of their time using computers when working or during their leisure times. There are many categories of online advertisements used by the company.
Not all Apple products managed to have immense market value immediately after their release e.g. Apple iPod. Many of these products showed a rapid increase in their sale few years after their release, thanks to the informed decisions made and prudent marketing strategies adopted by the Apple Company.
Essay about Apple Company Contents Introduction 3 Internal Environment of Apple Company 4 External Environment of Apple Company 6 Conclusions 8 References 10 Introduction A business organisation to successfully operate in the competitive business environment must render adequate focus on both the external and internal business factors.
In order to facilitate the progress and utilize the flow of gas, there is a need to make use of extraction techniques that are carried out through water and hydraulic pressures in order break down the shale formations (Brendow 2003). To provide assistance for such process, different types of lubricating chemicals are incorporated.
The main focus of the study is proposing a recommendation of the entry strategy of Apple into the Chilean market. The study will start with a brief introduction of Apple Inc and its products. It will reflect the recent internal problems of the company and the targeted customers.
The challenges appear from both internal as well as the external environment of the company. In the similar way, Apple is also dealing with certain business challenges and as a result of that the company is losing its market share and failing to tap new market segments.
it endeavors to: 1. Identify the strategies that have kept Apple Inc ahead of competition. 2. To analyze the strategies developed by Apple Inc 3. Develop a critical view and evaluation of the competitive strategies by Apple Inc. 4. Establish recommendations that will see the company keep up with change.
The suggested course of action was also benchmarked with prevailing recommendations.
1. Company Profile - Apple Inc. is a company engaged in the design, manufacturing and marketing of various electronic products ranging from personal computers, portable digital music players and mobile communication (Apple Inc., 2007, p.1).
in danger of developing substance abuse disorder, liver and kidney diseases and other diseases related with alcoholism and through many accidents caused by drunkenness.
Last year, there were 500 new cases of substance abuse mental disorder related to excess regular alcohol