The Analysis of Google Company - Essay Example

Google’s Company Analysis Google’s Company Analysis Google’s success can be attributed to its ability to transform its innovation strategy in line with the technological advancements in the business and communication sectors. This paper seeks to analyze the eight pillars of the company’s innovation strategy. First, their mission statement guides all innovative capabilities of the organization (Wojcicki, 2011). Their mission statement is mainly centered on transforming people’s lives through innovation.

Second, all innovation strategies in the company start small and they are launched into well-established and profitable business ventures. Ideas such as Google books and Adsense had humble beginnings turning into the most amazing inventions ever (Bry, 2011). Third, the company believes in continuous innovation rather than immediate perfection. The company has been observed to test its models often until they reach perfection. Fourth, Google looks for innovative ideas all over. The ideas come from users, advertisers, partners, and employees.

This explains why companies come up with exciting ideas aimed at improving our daily lives. Fifth, there is effective communication and sharing of knowledge at Google. All employees are fully aware of the decisions that are made. Through discussion, there is an exchange of ideas which results in innovative outcomes. For instance, Google talk was invented from a conversation between two employees. Sixth, the company takes that have turned to be million-dollar ventures (Shaughnessy, 2013). Additionally, the company has a diverse workforce that has contributed immensely to its innovative capabilities.

Seventh, the company acts as a platform for creativity thus enabling innovation from all over the world. Lastly, the company supports all innovation by providing relevant insight, data, and resources to ensure success.