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Develop Organisational Marketing Objectives: KFC - Essay Example

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Develop Organisational Marketing Objectives: KFC

With this concern, this paper will intend to identify the strategic business plan of KFC. In this regards, the mission, vision and values considered and followed by KFC in its current market trends will also be taken into account. Moreover, the purpose of this paper is to evaluate the efficiency of KFC in relation to its marketing plan. It will also intend to assess the efficiency of this plan in order to achieve the strategic objectives determined by the organisation. Company Overview Kentucky Fried Chicken, which is also famous as KFC is one of the most reputed fast food chain restaurants of the global market. It was established by Colonel Harland Sanders in 1930s in Southern USA as a small franchise business. Presently, it has around 13,000 restaurants in all over the world. A major proportion of the global success of KFC depends upon its three most important critical success factors, i.e. service, quality and transparency. In the year 1986 KFC was acquired by PepsiCo and has since then grown substantially worldwide preserving its title for the last 60 years being “The Chicken Experts”. ...
KFC Strategic business plan is the process through which an organisation develops as well as maintains its strategies aligned with its determined goals and objectives with due effect of changing market opportunities. With this concern, it has been observed that the strategic initiatives which are outlined in KFC’s strategic business plan deals with the development of framework intended to continue its forward momentum in increasing shareholders’ value (, “Review of Operations”). In the similar context, it also provides its attention to the customer satisfaction introducing its product range including information related to nutrition base and health of the consumers. These strategies initiate with a purpose to enhance the competitive advantages of KFC which in turn assist the organisation in order to develop in terms of profitability as well as in terms of sustainability (KFC, “Nutrition”). In addition, with its marketing plan, KFC intends to grow its Earning per Share (EPS) by more than 10.0% annually with an aim to distribute a minimum 25% dividend payout to its shareholders, thus increasing shareholders’ value. Similarly, it performs its social responsibilities towards it stakeholders with a purpose to gain the competitive advantages in the international marketplace. In this regards, KFC has introduced different programs including social diversity, supplier code of conduct, as well as animal welfare programme. It often emphasises on implementing measures regarding packaging and the environmental aspects as it is highly conscious about hygiene, quality and health factor in its serving procedure (, “Review of Operations”). Furthermore, KFC intends to reduce its energy consumption concerning the environmental ...Show more


Develop Organisational Marketing Objectives Table of Contents Introduction 3 Company Overview 4 Strategic Business Plan of KFC 4 Mission, Vision and Value Statement of KFC 5 Efficiency of the Business in Current Market Situation 6 Efficiency of the Marketing Plan 11 Conclusion and Recommendations 13 Work Cited 14 Introduction A marketing plan of an organisation provides a direction to its marketing activities which in turn assists it to achieve its pre-defined vision and mission…
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Develop Organisational Marketing Objectives: KFC essay example
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