Develop Organisational Marketing Objectives: KFC

Develop Organisational Marketing Objectives: KFC Essay example
College
Essay
Marketing
Pages 9 (2259 words)
Download 0
Develop Organisational Marketing Objectives Table of Contents Introduction 3 Company Overview 4 Strategic Business Plan of KFC 4 Mission, Vision and Value Statement of KFC 5 Efficiency of the Business in Current Market Situation 6 Efficiency of the Marketing Plan 11 Conclusion and Recommendations 13 Work Cited 14 Introduction A marketing plan of an organisation provides a direction to its marketing activities which in turn assists it to achieve its pre-defined vision and mission…

Introduction

With this concern, this paper will intend to identify the strategic business plan of KFC. In this regards, the mission, vision and values considered and followed by KFC in its current market trends will also be taken into account. Moreover, the purpose of this paper is to evaluate the efficiency of KFC in relation to its marketing plan. It will also intend to assess the efficiency of this plan in order to achieve the strategic objectives determined by the organisation. Company Overview Kentucky Fried Chicken, which is also famous as KFC is one of the most reputed fast food chain restaurants of the global market. It was established by Colonel Harland Sanders in 1930s in Southern USA as a small franchise business. Presently, it has around 13,000 restaurants in all over the world. A major proportion of the global success of KFC depends upon its three most important critical success factors, i.e. service, quality and transparency. In the year 1986 KFC was acquired by PepsiCo and has since then grown substantially worldwide preserving its title for the last 60 years being “The Chicken Experts”. ...
Download paper
Not exactly what you need?

Related papers

DEVELOP A MARKETING PLAN
However, the entrance of smaller companies that offer the same diversity in design and high class quality is forcing to reinvent itself. This paper will explore the marketing opportunities it can tap in order to reinvent its image to a flexible label that is essential to every fashion genre. Situation Analysis Internal Environment One word. That’s all it takes for a person to know someone inside…
Marketing Planning
It also contains a brief marketing plan for a new product concept for Mc Donald’s. Also, a brief discussion regarding the ethical issues affecting the conception and implementation of marketing planning has been included in the concluding part. Appendix 1 Mc Donald’s is one of the leading retailers in food service and serves around 64million customers globally in 119 countries. Mc Donald’s…
global marketing
Foreign direct investment is simply direct investments across national boundaries” (Dicken, 2007, p.36). Earlier, countries were bit reluctant in welcoming foreign direct investment because of the concerns about the negative impacts upon domestic firms caused by the intrusion of foreign firms. However, world has realised that these concerns are nothing in front of the huge benefits and…
Marketing Plan Project
United Arab Emirates has been enjoying modern, diversified and growing retail food sector over the years. Increasing development of new hypermarkets in last few years is the key driver for rapid growth in retail food sector. 90% of the total consumed food especially food ingredients s outsourced from markets and processed in this market. Therefore the domestic firm has huge opportunities in food…
Marketing Objectives
The new product is code named as M2030. Marketing Objectives The target market of the company is all the households and offices of that are looking for lighter and efficient products. The product is aimed for UK market. M2030 will be a good choice for families considering the product’s ease and efficiency. “UK Households spent an average of ?474 per week in 2010.” (Office of National…
INternational Corporate Communications in KFC
Without effective communication, the business activities will become awkward and organisations will lose concentration on the operational goals. In the international corporate environment, majority of communication is external i.e. between organisation and customers, and without effective communication strategy, organisations will be unable to recognise market demand and ultimately lose…
Marketing plan and objectives
In the marketing plan, the organization will need to define its mission statement and objectives for a strategic business unit with is a section of the entire business or collection of business activities within the entire company. The strategic business unit should have direct control over its resources, its own competitors, and plans which are independent of the other strategic business units in…