StudentShare solutions
Triangle menu

Develop Organisational Marketing Objectives: KFC - Essay Example

Not dowloaded yet

Extract of sample
Develop Organisational Marketing Objectives: KFC

With this concern, this paper will intend to identify the strategic business plan of KFC. In this regards, the mission, vision and values considered and followed by KFC in its current market trends will also be taken into account. Moreover, the purpose of this paper is to evaluate the efficiency of KFC in relation to its marketing plan. It will also intend to assess the efficiency of this plan in order to achieve the strategic objectives determined by the organisation. Company Overview Kentucky Fried Chicken, which is also famous as KFC is one of the most reputed fast food chain restaurants of the global market. It was established by Colonel Harland Sanders in 1930s in Southern USA as a small franchise business. Presently, it has around 13,000 restaurants in all over the world. A major proportion of the global success of KFC depends upon its three most important critical success factors, i.e. service, quality and transparency. In the year 1986 KFC was acquired by PepsiCo and has since then grown substantially worldwide preserving its title for the last 60 years being “The Chicken Experts”. ...
KFC Strategic business plan is the process through which an organisation develops as well as maintains its strategies aligned with its determined goals and objectives with due effect of changing market opportunities. With this concern, it has been observed that the strategic initiatives which are outlined in KFC’s strategic business plan deals with the development of framework intended to continue its forward momentum in increasing shareholders’ value (Kfcholdings.com, “Review of Operations”). In the similar context, it also provides its attention to the customer satisfaction introducing its product range including information related to nutrition base and health of the consumers. These strategies initiate with a purpose to enhance the competitive advantages of KFC which in turn assist the organisation in order to develop in terms of profitability as well as in terms of sustainability (KFC, “Nutrition”). In addition, with its marketing plan, KFC intends to grow its Earning per Share (EPS) by more than 10.0% annually with an aim to distribute a minimum 25% dividend payout to its shareholders, thus increasing shareholders’ value. Similarly, it performs its social responsibilities towards it stakeholders with a purpose to gain the competitive advantages in the international marketplace. In this regards, KFC has introduced different programs including social diversity, supplier code of conduct, as well as animal welfare programme. It often emphasises on implementing measures regarding packaging and the environmental aspects as it is highly conscious about hygiene, quality and health factor in its serving procedure (Kfcholdings.com, “Review of Operations”). Furthermore, KFC intends to reduce its energy consumption concerning the environmental ...Show more

Summary

Develop Organisational Marketing Objectives Table of Contents Introduction 3 Company Overview 4 Strategic Business Plan of KFC 4 Mission, Vision and Value Statement of KFC 5 Efficiency of the Business in Current Market Situation 6 Efficiency of the Marketing Plan 11 Conclusion and Recommendations 13 Work Cited 14 Introduction A marketing plan of an organisation provides a direction to its marketing activities which in turn assists it to achieve its pre-defined vision and mission…
Author : hesselericka
Develop Organisational Marketing Objectives: KFC essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Develop Organisational Marketing Objectives: KFC"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Planning: Mc Donalds Case
The report is an academic and applied analysis on the importance, need, process, usage of marketing plan. It also contains a brief marketing plan for a new product concept for Mc Donald’s. Also, a brief discussion regarding the ethical issues affecting the conception and implementation of marketing planning has been included in the concluding part.
14 pages (3500 words) Essay
Marketing Objectives
The new product is 20% less heavy than the existing ones and consumes 30% less power than the existing products in the range. As a result, this product will be one of the most revenue generating products for the company in the near future. This will also be the most environmental friendly product ever developed by G Electronics.
5 pages (1250 words) Essay
Incventive plans and organisational objectives
On the other hand, it can register a failure in its intention to promote achievement of organization objectives. For a company to be successful in achieving the company’s goals and objectives through the incentive plans, it should ensure that the incentives related directly to the exact actions that are crucial in attainment of the objectives.
3 pages (750 words) Essay
Marketing plan and objectives
Through the marketing strategy, the actual and expected performance of the firm is compared after a stipulated time. It allows the marketing manager and his team to examine and evaluate the marketing environment together with the inner operations of the company.
3 pages (750 words) Essay
Organisational Behaviour Information and Objectives
It also give the method that was applied during the research whereby they conducted an interview at the place of work and collected sample of on individuals perceive the relationship between trust, monitoring and performance in teamwork. The report indicate the method used during the research and also include the procedures applied.
6 pages (1500 words) Essay
KFC
Through this scheme, it is able to cut costs through operating economies in advertising and raw materials purchasing. Strategic locations where there is high traffic also propel its success by effectively reaping the cost advantages of scale economies. Other operational strategies included efficient store management to boost profitability as well as "ensuring short-term profits", "building local public relations," "maintaining employee morale," "developing customer goodwill," and "keeping tab on competing chains." KFC recognizes the importance of building an overall market image to succeed.
2 pages (500 words) Essay
KFC topic and marketing yes
hough it managed to grow steadily in its operations as a result of the uniqueness of its chicken products, it has certainly encountered some challenges particularly competition in its operations. Though attractive, the fast food industry is mature especially in America. With its
10 pages (2500 words) Essay
Strategic Management
Over time, however, it became clear that KFC would have to adjust operations strategies to cater to unique markets in order to avoid decline of its long-standing brand in a very saturated competitive marketplace domestically and internationally. KFC requires utilisation of
12 pages (3000 words) Essay
Positioning statement/ marketing objectives
This tablet will have all the important elements that are present in a car. The company manufacturing this iCar, manufactures both; tablets as well as cars. Therefore the company has decided to introduce a new product by combining the positives of
1 pages (250 words) Essay
Marketing plan objectives
Only DHL provides such service but is only offered through limited platforms providing UPS Express Critical with the opportunity to be the best. The other objectives of the marketing plan strategy include the provision of better quality through
1 pages (250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation