StudentShare solutions
Triangle menu

LA Cuisine Marketing Report - Coursework Example

Nobody downloaded yet
It has a wide range of meals to suite all individuals and workouts. The main offering that the restaurant make includes protein booster for body builders, slim fat meals for people who intend to lose weight, high crab meal for those taking endurance training, and low meals for the one who want to acquire a lean body and muscle. The restaurants will offer the customers with advice on the best meals that fit their workout. The restaurants will offer three meals breakfast, lunch, and dinner (Loudon, Stevens, and Bruce, 2004). a. Marketing plan overview Marketing refers to a method of determining the value for ones products or services and taking the appropriate procedure to communicate the information to customers. Before deciding on the price that one will offer in the market, a reasonable analysis should be conducted on the target group or customers. LA Cuisine has clearly identified the target group and analyzed their needs. The restaurants will, therefore, make substantial returns due to proper selection of a unique opportunity (Loudon, Stevens, and Bruce, 2004). The researcher who will have the responsibility of marketing the restaurants should put into consideration The Four Ps. These include product, price, place, and promotion. For the researcher to emerge with the best marketing method that LA Cuisine should adopt, they should concentrate emerging with an appropriate marketing plan. Products refer to the commodities that the entity will offer. Price is the charges that the management will be implementing for every commodity or service. Place is the location of the entity where the business will take place. Promotion refers to the various strategies that the business will offer to help people find about the product. Where the researcher concentrates on the above, LA Cuisine will be successful to dominate the market of serving their customers with the best services (Website marketing plan, 2012). Marketing objectives The objectives set out the goals that the business wants to achieve in the course of the marketing process. LA Cuisine should aim at attaining various objectives that will lead to success and comprise of both corporate and functional objectives. Corporate objectives are the one that concern the business as a whole, while functional objectives are the objectives for various marketing activities. For a business to be successful, the objectives should conform to the SMART criteria below (McDonald, and Wilson, 2011). 1. Specific- the objectives should state exactly what should be achieved. 2. Measurable- the objectives should be flexible in a manner that the management can measure them. It should be possible for the management to determine if they achieve their objective. 3. Achievable- the various laid out objectives should be realistic. They should conform to the resources of the entity. 4. Relevant- the objectives should have material relevance to the staff who have the responsibility of achieving them. 5. Time Bound- the management should set the objectives with a time-frame in mind. This will ensure that the management sets realistic and attainable deadlines for various objectives. LA Cuisine should follow the above criteria to achieve the set objectives. With a strict adherence to the above criteria, the company will derive fruitful results in achieving the stipulated results. Marketing ethics This is a field that deals with the various moral principles that govern regulation and ...Show more


LA Cuisine marketing report Name Institution Course Date LA Cuisine marketing report LA Cuisine is a chain of restaurants that one finds right next to well known LA gym. The management has established to serve the people who visit the gym with meals. The people in the gym include the instructors who aid the people to achieve their fitness goals…
Author : zgrady
LA Cuisine Marketing Report essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the coursework on your topic
"LA Cuisine Marketing Report"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Marketing Report
The aim of the project is to identify the market share, competitors’ strategies, and external environmental conditions of the country and the attitude of the customers for the company and its products. For analyzing each of the stated factors, different methodologies or tools has been utilized such as PEST analysis and Porter’s five force model analysis.
12 pages (3000 words) Coursework
Marketing Presentation Report
Modern day companies are constantly focusing on the enhancement of their research and development team to introduce new elements and features that will mark the uniqueness of the product. The objective of this report is to identify both the products’, i.e.
5 pages (1250 words) Coursework
Marketing Research Report
In this research I have seen in most of the IT Company’s manager’s faces this kind of situation now a day. They send employee to the on site for better client handling and to do that they train their employees that is known as expatriation but when those employees return to their home land after certain time period they face an adjustment problem with their old job and even with their family.
11 pages (2750 words) Coursework
Restaurants in UK
I would also like to offer my deepest gratitude to each and every esteemed food critic and also all those restaurant evaluators, whose reviews and evaluative reports provided the most valuable information on the subject of selection of a restaurant by consumers in the United Kingdom.
40 pages (10000 words) Coursework
By 2014, the company had more than 300 employees and the case study of Valve shows that these employees do not operate under managers. The company follows a flat and organic structure that reduces the barriers inherent in employee-customer relationships.
5 pages (1250 words) Coursework
Marketing Research Report
In addition to this, the quantitative research was also used for the purpose of finding the correlation between different variables. The random
10 pages (2500 words) Coursework
On top of academic qualifications, these strengths and the acknowledgment of my weakness show the potential I have to be outstanding in my area of work
2 pages (500 words) Coursework
It is a game. It uses random actions to prove certain trends. Probability is also used here to track progress of decay of the coins. It eliminates decayed coins against non-decayed. Two random experiments were
4 pages (1000 words) Coursework
The findings indicated that the maximum and minimum height of the Feel the Fear roller coaster are 36 meters and -14.815 metres. The difference between maximum and minimum heights for the Feel the Fear roller coaster is 50.815 metres. The findings also indicated
4 pages (1000 words) Coursework
The concept of mathematical modelling is appropriately applied in the analysis section of this report. The modelling will be used to approach the problems and the questions asked in the report that involve mathematical calculations to solve and find answers
3 pages (750 words) Coursework
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Coursework on topic LA Cuisine Marketing Report for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us