LA Cuisine Marketing Report - Coursework Example

Only on StudentShare

Extract of sample
LA Cuisine Marketing Report

It has a wide range of meals to suite all individuals and workouts. The main offering that the restaurant make includes protein booster for body builders, slim fat meals for people who intend to lose weight, high crab meal for those taking endurance training, and low meals for the one who want to acquire a lean body and muscle. The restaurants will offer the customers with advice on the best meals that fit their workout. The restaurants will offer three meals breakfast, lunch, and dinner (Loudon, Stevens, and Bruce, 2004). a. Marketing plan overview Marketing refers to a method of determining the value for ones products or services and taking the appropriate procedure to communicate the information to customers. Before deciding on the price that one will offer in the market, a reasonable analysis should be conducted on the target group or customers. LA Cuisine has clearly identified the target group and analyzed their needs. The restaurants will, therefore, make substantial returns due to proper selection of a unique opportunity (Loudon, Stevens, and Bruce, 2004). The researcher who will have the responsibility of marketing the restaurants should put into consideration The Four Ps. These include product, price, place, and promotion. ...
Download paper

Summary

LA Cuisine marketing report Name Institution Course Date LA Cuisine marketing report LA Cuisine is a chain of restaurants that one finds right next to well known LA gym. The management has established to serve the people who visit the gym with meals. The people in the gym include the instructors who aid the people to achieve their fitness goals…
Author : zgrady

Related Essays

A business plan for La Italia Ristorante italian restaurant
CURRENT SALE MIX 8 III. MARKET AND COMPETITION 8 A. DESCRIPTION OF CUSTOMER 8 B. CUSTOMER OCCASSIONS, NEEDS AND BENEFITS 9 C. MARKET SEGMENTS 9 D. MARKET SIZE IN THE AREA 10 E. LOCATION OF CUSTOMER AND FLOWS 10 F. MARKET PROJECTS OVER THE PERIOD 10 G. COMPETITIONS 10 IV. COMPETITIVE BUSINESS STRATEGY 12 A. PRICING POLICY 12 B. PROMOTIONAL PLANS 12 V. FORECAST AND RESULTS 16 A. OPERATIONAL BUDGETS 16 B. BUSINESS OBJECTIVES AND ACTION PLANS 19 VI. CONCLUSION 19 I. EXECUTIVE SUMMARY Passion for authentic Italian food is what prompted the management team to conceptualize La Italia Ristorante, the...
16 pages (4016 words) Essay
The marketing strategy of Blackberry
The paper tells that today is the era of technology, where everything is dependent on hi-tech accessories; people pay more attention to what gadgets they have than anything else. Much new advancement in this sector have been made and is still in progress to make the life of a common person easier and more interesting by developing tools like cell phones, iPads and iPods. The most rapidly growing and highly competitive technological industry that could be found these days is concerned with developing cell phones, where innovation occurs at a daily basis and every upcoming product holds some new...
12 pages (3012 words) Essay
A suitable marketing plan for a football club
The article takes a deeper look at the football club of Hapoel Petach Tikva that was founded in the year 1935 in the town of Petach Tikva in Israel. During the phase of 1950s and 1960s, the football club won various noteworthy championships such as Israeli Championships and State Cup and the period was considered as the most flourishing phase of success for them. The home ground of Hapoel Petach Tikva is HaMoshava Stadium which was recently opened at the end of 2011 replacing Petach Tikva Muncipal Stadium as the home ground of the football team. The recently built stadium i.e. HaMoshava...
15 pages (3765 words) Coursework
Marketing Report
Major shifts have also been seen in terms of consumers which have mostly become older citizens. Consumer behavior has also shifted to the globally and internet connected consumer with more demands on convenience. Issues being faced by the airline include: competition from other airlines, increased demands for other forms of transport, including trains, low satisfaction levels from consumers, low innovation as well as poor reliability. Phase 2 Executive Summary Based on the analysis of British Airways, possible objectives for its improvement are important considerations and this paper shall...
12 pages (3012 words) Essay
Marketing Report
This has also been done for understanding the external environment. The findings derived after analyzing the market for IKEA revealed that IKEA is one of the major players in the furniture retailing market and though the company has many competitors, but due to certain Unique Selling Proposition (USP) the competitors would not be able to shake the strong foundation of the company. The company might face problems due to the economic slowdown that is prevailing around the world, due to which the sales might get affected. Introduction IKEA Furniture is private furniture retail chain in UK, which...
12 pages (3012 words) Coursework
Marketing Report
This implies that in production, a company needs to have a clear understanding of its customers in relation to the things they need and an analysis of the most preferred size of the commodity. A good product that is acceptable in the market is able to win the confidence of customers and they are easily going to buy it from the market. Production and sale of Dove Soap Bar is one of its kinds because it has put into consideration the needs of the customers and this has made it very competitive in the market and has led many customers to neglect other brands of bar soaps to adopt it.
10 pages (2510 words) Research Paper
Marketing Report
This myth or common assumption in the field of marketing has largely contributed to low focus on the market segment of the over 50s in terms of personalized products, services, and marketing campaigns. By overlooking this particular market segment, it means that most companies are unable to diversify, increase their market share, and overall revenues because they are not tapping the opportunity presented by this market segment. This present paper is a briefing paper prepared from the standpoint of the Marketing Director of Nestle breakfast cereal division for the United Kingdom. This briefing...
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!