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Coursework example - LA Cuisine Marketing Report
Pages 6 (1506 words)
LA Cuisine marketing report Name Institution Course Date LA Cuisine marketing report LA Cuisine is a chain of restaurants that one finds right next to well known LA gym. The management has established to serve the people who visit the gym with meals. The people in the gym include the instructors who aid the people to achieve their fitness goals…
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It has a wide range of meals to suite all individuals and workouts. The main offering that the restaurant make includes protein booster for body builders, slim fat meals for people who intend to lose weight, high crab meal for those taking endurance training, and low meals for the one who want to acquire a lean body and muscle. The restaurants will offer the customers with advice on the best meals that fit their workout. The restaurants will offer three meals breakfast, lunch, and dinner (Loudon, Stevens, and Bruce, 2004). a. Marketing plan overview Marketing refers to a method of determining the value for ones products or services and taking the appropriate procedure to communicate the information to customers. Before deciding on the price that one will offer in the market, a reasonable analysis should be conducted on the target group or customers. LA Cuisine has clearly identified the target group and analyzed their needs. The restaurants will, therefore, make substantial returns due to proper selection of a unique opportunity (Loudon, Stevens, and Bruce, 2004). The researcher who will have the responsibility of marketing the restaurants should put into consideration The Four Ps. These include product, price, place, and promotion. ...
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