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Ocean Park: In the Face of Competition from Hong Kong Disneyland - Case
Pages 3 (753 words)
Name: Instructor: Course: Date: Ocean Park: In the Face of Competition from Hong Kong Disneyland – Case 1. Using the information in this case as well as the other three, do a SWOT analysis for Ocean Park and a SWOT analysis for Hong Kong Disney. SWOT analysis of Ocean Park Strengths: Ocean Park remained as one of the popular tourist and local attraction sites for over 30 years ever since it became established.
Ocean Park got many water creatures and animals too which people come to watch. In the park, Cable Car service offers some breathtaking views of the beautiful southern coast of Hong Kong, the Aberdeen plus the neighboring islands. Moreover, the park offers conservation and education programmes with unique environment plus professional educators provided for students and other guests. Ocean Park remains also easily accessible through public transport and offers ample parking space for its visitors. The park also got caring services provided to handicapped individuals for example, disabled toilets, gondolas, tactile maps plus the Loop Pad System. Ocean Park also offers cheap prices services for its customers. Weakness: Ocean Park got limited land for development as it is hilly. In addition, the park got a weak financial support. Opportunities: The park got the Individual Travelling Scheme carried out in 2003 that has proved to be one of the biggest source of visitors. Furthermore, the strong economy in Mainland plus the growing middle class have increased their purchasing power as they stimulate demand for outbound travel. In addition, Ocean park has been recommended by the Hong Kong Tourism Board as a famous spot. ...
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