Ocean Park: In the Face of Competition from Hong Kong Disneyland

Ocean Park: In the Face of Competition from Hong Kong Disneyland  Essay example
Masters
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Marketing
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Using the information in this case as well as the other three, the paper does a SWOT analysis for Ocean Park and a SWOT analysis for Hong Kong Disney…

Introduction

SWOT analysis of Ocean Park
Strengths: Ocean Park remained as one of the popular tourist and local attraction sites for over 30 years ever since it became established. In addition, it remains as the first thematic park established in Hong Kong and got a long history. In addition, over the years, the Ocean Park gained popularity worldwide and often gets a lot of visitors. Furthermore, the Park got ranked as the world’s 7th most popular amusement park. Ocean Park got many water creatures and animals too which people come to watch. In the park, Cable Car service offers some breathtaking views of the beautiful southern coast of Hong Kong, the Aberdeen plus the neighboring islands. Moreover, the park offers conservation and education programmes with unique environment plus professional educators provided for students and other guests. Ocean Park remains also easily accessible through public transport and offers ample parking space for its visitors. The park also got caring services provided to handicapped individuals for example, disabled toilets, gondolas, tactile maps plus the Loop Pad System. Ocean Park also offers cheap prices services for its customers.
Weakness: Ocean Park got limited land for development as it is hilly. In addition, the park got a weak financial support.
Opportunities: The park got the Individual Travelling Scheme carried out in 2003 that has proved to be one of the biggest source of visitors. Furthermore, the strong economy in Mainland plus the growing middle class have increased their purchasing power as they stimulate demand for outbound travel. . In addition, Ocean park has been recommended by the Hong Kong Tourism Board as a famous spot. With the increase in many good roads to that area, the park has benefited greatly from the excellent transportation to that region. ...
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