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Marketing - Marketing Metrics - Essay Example
Author : xmcglynn
Pages 8 (2008 words)
Marketing Metrics Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts 20 March 2012 Cruise ship marketing encompasses global marketing strategy. The research centers on the cruise ship marketing strategy. The research includes secondary data used to support the thesis…
The mere thought that the cruise ship market segment will become saturated is illogical. In the cruise ship’s French market segment industry indicates the government had taken the industry on board. Consequently, the United Kingdom government must follow the example of the French government, in terms of prioritizing the cruise ship industry (http://www.cybercruises.com/shiplist.htm). 2. Cruise Market Watch In terms of United States cruise ship travel (http://www.cruisemarketwatch.com/blog1/market/), there are statistical data indicating which sector leads. In terms of age, cruise ship customers belonging to the 40-49 years of age ranks no. 1 & 2 at 26 percent. Cruise ship customers belonging to the 60 and above years of age ranks no. 1& 2 at similar 26 percent. Lastly, the cruise ship customers belonging to the 50-59 years of age ranks no. 3, at 22 percent. The income data indicates a striking cruise ship company impression. First, cruise ship customers belonging to the $100,000 to $200,000 annual income ranks no. 1 at 39 percent. Second, cruise ship customers belonging to the $75,000 to $100,000 annual income ranks no. 2 at 19 percent. Third, cruise ship customers belonging to the $60,000 to $75,000 annual income ranks no. 3 at 16 percent. ...
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