Nokia Marketing Project - Research Paper Example

The respondents who will be used for this study are convenient subjects. The survey will find respondents who are suitable for the study and they will fill the questionnaires in train stations, shopping malls, and coffee shops. Since most of the knowledge to be collected through the questionnaires is not sensitive, the questionnaires will be handed out randomly at these places. However, the questionnaires will be anonymous, as will the responses given on the questionnaires.

The research will use a sampling size of approximately 50 respondents since a sampling size under this number may not give enough data to support the study’s analysis. The sample will range from the ages of 18 to 50. In addition, a larger number may present the study with information that is too broad that may prove difficult to deal with during the analysis stage. The sampling units will be composed of everyday people who use cell phones. Because the questionnaires will be handed out to those willing to take them, the sampling procedures will be randomized where the researcher will randomly select persons from the complete population.

By focusing on an age group as diverse as eighteen to fifty, the sample will be representative of those being targeted in the population, which are cell phone users since almost everyone uses cell phones. In addition, because the subjects are chosen through random sampling, the sample is representative of the targeted population (Bradley, 33). However, because of the lack of a control group, the internal validity may suffer as a consequence. This is because we are not sure if the manipulation of variables were the only possible reason for the results seen in the dependent variables for the study. External validity may also suffer from the small size of the sample in comparison to total cell phone users (Bradley, 34). Finally, because every member of the population has an equal chance of selection, the sample will be more reliable.

The research project seeks to find out the satisfaction levels of cell phone users with the Nokia phone and data has been collected from 50 respondents via questionnaires, after which there is interpretation of necessary information. The primary data will then be subjected to t-testing and chi-square testing. The chi-square test will be utilized to test if there are differences that are statistically significant in the proportions of those answering the questionnaires and results from secondary sources. The t-test will be used to test the null hypothesis and whether there is a significant difference between the null hypothesis and the sets of data (Bradley, 56).