Through such an understanding, the promotion plan will need to be concentric upon the ways in which these specific stakeholders can be targeted and appealed to. (Ikenna et al., 2013) Although it is somewhat dangerous to engage in a very specific approach to the market, it is the belief of this author that any other approach would be too broad and would likely not be able to meet the needs of the most likely consumers.
Firstly, with regards to where and how the product should be advertised, it is this analysts understanding that trade journals and relevant publications would be an effective mechanism for attracting the attention of potential clients (McGann et al., 2013). Whereas it might be understood that advertising in the likes of The Economist could be effective, the truth of the matter is that this is far too expensive and would require a very large amount of money to engage effectively; therefore making other smaller and more specific publications within the specific trades that might be targeted much more effective.
The sales strategy itself will be highly concentric upon delineating an effective message to the consumer. As might be expected, the message that will be immediately trade is with regards to the ultimate loss of utility and profitability that can be realized as a result of conflicts among stakeholders. With regards to the means through which this will be represented, graphical representations will need to be created that promote both an understanding of the emotional aspects of conflict as well as the direct correlation between this negative externality and the overall profit margin that a company might enjoy (Shrestha, 2012). In such a way, the ultimate message that the sales strategy will seek to engage will be somewhat synonymous with the advertising strategy. By seeking to evoke an emotional in this will response within the part