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Research Paper example - Satisfaction and Force Group Analysis

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Undergraduate
Research Paper
Marketing
Pages 8 (2008 words)
SATISFACTION AND FORCE GROUP ANALYSIS Satisfaction Analysis ‘Satisfaction’ is a term that can be used in varied contexts and from numerous perspectives. However, satisfaction is a point where one feels satisfied, contended. It can be a situation where an individual agrees and approves his immediate environment, events, occurrences, object, services, product etc…

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In a study by Chadee, Doren and Mattson (1996), tourism experiences have been catered to where quality factors are targeted for deriving the global satisfaction of tourists. The research reveals that different tourist encounters rate for different quality factors, thus confirming that satisfaction is perceived differently by every individual in accordance with his desired need and alleged service. Satisfaction is generally referred to customer’s content. It is the point where a customer approves a product based on a comparison between his perceived performances of the same to his expectations from the product. The term ‘satisfaction’ can also be swapped by different expressions such as discharge of a service, fulfillment of an obligation or a claim. Attaining customer satisfaction has become one of the prime goals of any organization or sector, may it be banking, retailing, hospitality and numerous others. The concept has compelled eminent authors to perform rigorous studies and analysis in order to measure its worth and various techniques through which a quantitative and qualitative measurement of ‘satisfaction’ can be performed. Satisfaction from organizational perspective is also critical. ...
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