According to reports released recently, there are approximately over three million Saudi Arabian Internet users who spent over three billion dollars in making purchases through ecommerce in the year 2010 (Bartlett, 2001). The biggest selling products were electronics which came second to the sale of software products during the year 2010 (Hillman et al, 2008). This implies that businesses who had invested in the internet during the year made big profits as a result of their investment activities. Hotels and airports also recorded booming online business, as they were the top earners for online businesses in the kingdom (Borysowich, 2010). Currently, reports indicate that there are signs that these values will continue rising within the next few years. This is because more people in their populations are joining the Internet and the service providers have also upgraded their systems (Hillman et al, 2008). For instance, the STC Company within the country has upgraded her broadband levels of penetration from 4% to 22% in the remote areas of the nation which were previously not able to access the service (Ader, 2008). This means that there is great support for similar businesses from the providers as they will be able to reach and trade with more citizens along with non-citizens in a more effective manner (Vithal and Jansen, 2009). The marketers participating or rather using the Internet should therefore begin developing their campaigns in the service. This is in view of the infrastructural developments going on and the profitable nature of ecommerce within the country (Hillman et al, 2008). There are predictions made that suggest that Internet spending is going to be on the rise as more of the wealthy people in the nation get faster access to the Internet. This is...
As the discussion stresses the marketers participating or rather using the Internet should therefore begin developing their campaigns in the service. This is in view of the infrastructural developments going on and the profitable nature of ecommerce within the country. There are predictions made that suggest that Internet spending is going to be on the rise as more of the wealthy people in the nation get faster access to the Internet. This is in addition to the improvements being made in payment gateways to facilitate safer and faster transfers of funds. It is therefore the ideal moment for investors willing to invest in the sector to start exploring safe avenues and businesses to indulge in.
This paper discusses that the use of the Internet within the Saudi Arabian population has led to an increased awareness of their rights and has also helped reduce the oppression against their women. For example, a campaign was started in the country using YouTube videos to sensitize the people on the right of a woman to drive. This was after the site highlighted the plight of a woman who was arrested on two separate occasions for driving and put into custody despite her driving safely. The aired clip raised a great stir within the population and this is a good example of just how influential the Internet is within the country. The Internet has been widely used across many family lines and countries to connect people and businesses, which makes it a suitable tool for marketing products to the population.