As the discussion stresses the marketers participating or rather using the Internet should therefore begin developing their campaigns in the service. This is in view of the infrastructural developments going on and the profitable nature of ecommerce within the country. There are predictions made that suggest that Internet spending is going to be on the rise as more of the wealthy people in the nation get faster access to the Internet. This is in addition to the improvements being made in payment gateways to facilitate safer and faster transfers of funds. It is therefore the ideal moment for investors willing to invest in the sector to start exploring safe avenues and businesses to indulge in.
This paper discusses that the use of the Internet within the Saudi Arabian population has led to an increased awareness of their rights and has also helped reduce the oppression against their women. For example, a campaign was started in the country using YouTube videos to sensitize the people on the right of a woman to drive. This was after the site highlighted the plight of a woman who was arrested on two separate occasions for driving and put into custody despite her driving safely. The aired clip raised a great stir within the population and this is a good example of just how influential the Internet is within the country. The Internet has been widely used across many family lines and countries to connect people and businesses, which makes it a suitable tool for marketing products to the population. ...Show more