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marketing plan for a company - Essay Example
Pages 12 (3012 words)
MARKETING PLAN FOR KENWOOD GROUP NAME AFFILIATION UNIVERSITY Table of Contents Introduction 4 Introduction to Kenwood Group 4 Reason for product selection 5 PEST analysis of UK 6 Political factors 6 Economic factors 7 Social factors 8 Technological factors 8 SWOT Analysis 9 Market Segmentation 12 Agricultural sector: 12 Indoor units 13 Market Entry 13 Product 14 Key features 14 Product specifications 14 Types of humidifiers 14 Price 15 Place 15 Promotional activities 15 Advertisement on electronic media 15 Advertisement on print media 16 Social media marketing 16 Sales promotion 17 Controlling and Measuring 19 References 20 Introduction It is said that if we ar…
One cannot explain any phenomena; his/her intended feelings, his plans or anything else if there is lack of communication channels and proper marketing strategies. Thus, we can generalize this thing that effective communication and competitive marketing strategies have become mandatory in every type of business activity. With special regard to businesses, communication phenomenon, development of competitive and effective marketing strategies has grasped huge attention over the past few years. Its awareness truly started to spread when businesses realized the importance of communicating their purpose to their target audiences affectively. It is important to determine how businesses can communicate their purpose, intended goals and their products’ specifications to their customers. This report will focus on marketing plan put forward by a company named as “Kenwood”, manufacturers of home appliances. ...
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