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Marketing plan for Kenwood group - Essay Example
Pages 17 (4267 words)
This report will focus on marketing plan put forward by a company named as “Kenwood”, manufacturers of home appliances. Kenwood group is offering a wide range of products including home appliances, compressors, environmental care products, compressors and many more…
According to the study it is said that if we are strong, our strength will speak for itself. If we are weak, words will be of no help. This saying carries meaning in itself and highlights the importance of developing such plans that are not only realistic but are communicable as well. One cannot explain any phenomena; his/her intended feelings, his plans or anything else if there is lack of communication channels and proper marketing strategies. Thus, we can generalize this thing that effective communication and competitive marketing strategies have become mandatory in every type of business activity. With special regard to businesses, communication phenomenon, development of competitive and effective marketing strategies has grasped huge attention over the past few years. Its awareness truly started to spread when businesses realized the importance of communicating their purpose to their target audiences affectively. It is important to determine how businesses can communicate their purpose, intended goals and their products’ specifications to their customers. Enacted in 1950 Kenwood aspires to deliver its current and prospective customers with innovation, change, high quality and unique design products. It specializes in providing its customers with kitchen appliances, like beaters, food processors and many others that serve as a luxury and a gift for the upcoming generation. It aspires to deliver such products that makes your life easy and offer a wide range of products including hand beaters, bread makers, blenders, food processor and many other electronic appliances of this nature. ...