India provides a huge potential for tourism because India is home to the oldest cultures of the world and has a vibrant economy which allows it to be have visitors from across the globe. Fairdawn Hotels also aims to capitalize on this front with rise in tourism sector. In 2011…
The hotel industry in India gets good incentives and the respective state governments also supports development of such hotels and their growth. Though the terrorist attacks on Taj Hotels and Oberoi hotel have led to drop in foreign travellers, Indian government is taking steps to allay such fears (Kachwala and Mukherjee, 2009, p. 158).
India is one of the fastest growing economies of the world with the GDP growing almost 4 to 5 % where the rest of the world economies are slowing down. Hence many business meetings and conferences are held in India and the hotel industry tries to capitalize on that. It is seen that many foreign tourist travellers are now willing to spend money to get their value for it.
As economy of India is increasing at a good pace, it signifies investments in infrastructure, construction of new avenues for tourist, increase in promotional expenditure, beautification of the cities and towns etc. These give a boost to the hotel industry.
India being a diverse nation has diverse languages, traditions, cultures, cuisines; making it an ideal destination for cultural tourism. India has more 22 languages recognized by constitution and 1600 dialects. Hence cultural tourism in India will rise and so will the growth of the hotel industry.
According to Indian culture they always treat guest as God. In Sanskrit there is a popular Shloka “ATHITHI DEVO BAHVAH”. It gestures the love for their guest that exist in India. Foreigners love this concept and are pleased with the love they get in travelling to India. This also enhances the Hotel Industry (Briggs, 2001, p. 49).
In today’s globalised world Information technology plays a critical role in tourism planning and implementation. There are web based platform like makemytrip.com, yatra.com in India which provides tourist booking hotels online. Most of the luxury hotels are now Wi-Fi enabled. More ...
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