Sustainable Operations Paper

Sustainable Operations Paper Essay example
Masters
Essay
Marketing
Pages 8 (2008 words)
Download 0
Sustainable Operations Case Analysis: Wal-Mart Sustainable operations are a pattern which is followed keeping in mind not only the present but the future as well. The pattern is growth in which resource-use aims to meet the needs of the organization while preserving the environment…

Introduction

Soon companies started realizing that profits and profitability are not the only factors of long term development but future of the people and the planet are also key elements for sustainable operations. Hence, these new objectives were classified as the triple bottom line (3BL) which included the three P’s of people, profit and planet. After all the recent developments and expansions, people have started to ask for more than mere salaries and profits. They now emphasize on factors like improved performance on environmental, health and safety issues. So now Wal-Mart has to make the decision of investing in such activities of environmental and health concerns and how do follow them in the most efficient and cost effective method. Wal-Mart, 2009. Media OnSugar [http://media.onsugar.com/files/ons4/2009/12/53/307/3075777/e343f2c5ac55a097_350px-Sustainable_development.svg.xlarge.jpg] “At Wal-Mart, we know that being an efficient and profitable business and being a good steward of the environment are goals that can work together. Our broad environmental goals at Wal-Mart are simple and straightforward: To be supplied 100 percent by renewable energy; To create zero waste; To sell products that sustains people and the environment. ...
Download paper
Not exactly what you need?

Related papers

Sustainable Marketing
In order to successfully deliver a competitive market, most of the companies do pass their products through the environmental effect that their products might be having; once it is clear in a particular area if sustainable marketing is effective in the overall goal of the company as whole. (Binswanger, H. 1994) This will lead to the overall improvement in the achievement of all the set objective,…
Sustainable Management Futures
An organisation which wishes to develop a positive image must be concerned about its customers’ requirements, society’s requirements, suppliers’ requirements, and requirements of employees’. Companies which are concerned about those above aspects should act ethically. In order to ensure good ethical practices, organisations need to implement ‘code of ethics’ and abide by them…
Operations Strategy
The paper begins with business description and SWOT analysis of each of these three fast-food chains. From the SWOT analysis and business background information the paper shall identify the key operations performance objectives for each company and relate them to their competitive factors. The paper shall then conclude by identifying which internal performance objectives that McDonald’s, Subway…
Sustainable marketing Report
The project also highlights about the green marketing process and the present issues which are faced by organisation about maintaining the ecological balance of the environment. Apart from this an organisation has been chosen to have an insight of their environmental policy and marketing mix strategy which they have undertaken. In this report Hewlett Packard or what is popularly known as HP is…
The Determinants of Sustainable Competitive Advantage in International Marketing
Same way many other prominent companies failed to develop properly in international market because of their misinterpretations and wrong perceptions about the sustainable competitive strategies in international market. Knowledge management, cost leadership or differentiating, innovation or development of new products, timing of introduction of new products, customization of the product and…
research paper
Since 1990, Manila has experienced explosive growth in casino development from major players such as Hyatt Hotels and Casinos, Tropicana Casino, The Belle Grand Manila Bay, and the Pharaoh Hotel; to name only a few. Casino development has occurred not only as a product of de-regulation in this industry, but by using government prowess and marketing to lure foreign investment into the country.…
Sustainable Marketing
On the other side marketing can contribute in the development and diffusion of sustainable innovations in the form of use of solar energy, organic food, use of renewable energy resources and energy conservation. The main issue related to sustainability marketing is the way by which an organization can develop sustainable products and market those products or services in such a way which would…