The target market will be students as this is relevant for this course as these groups seeks to exploit cost minimization approach in their daily expenditure. Segmentation is equally exhibited by this app as various social classes share rides and donates differently with their comparatively average earners (Crawford, et al. 56). The positioning of this marketing plan is strategic and competitive since it works on the basis of cost saving to the commuters and offers a considerable discount on the overall recurrent expenditure on transport among the students.
Consider strategic fit with host organization
Carpooling apps is likely to gain much market coverage due to its integration of technology in the growing transport sector. With 511 and LYFT as the main products and San Francisco state university as the host organization, it is worth to note that the technological application by the firm is likely to be sustainable with its internal management structure. The external environment which can be attributed to the increasing adoption of technology by the young generation is a recipe to its sustainable operation performance in the market (Crawford, et al. 256). ...Show more