The valley of Swat is known for its amazing natural beauty and therefore there is a huge attraction for domestic and international tourists. In order to resume tourism in the valley after the removal of terrorists hold, this report presents a three year long marketing strategy which is categorized into three phases. The first phase will focus on attracting domestic tourists; the second will focus on domestic and international tourists, while the third phase will concentrate only on attracting international tourists towards Swat valley. The marketing plan presents an overview of the financial aspects of the strategy. Strategic Marketing Plan Resuming Tourism in Swat Valley (Pakistan) Introduction This report covers a strategic marketing plan for resuming tourism in the Swat valley located in the South Asian state, Pakistan. The valley of Swat had been under the control of terrorists and extremists before a successful military operation conducted by the Pakistan Armed Forces in 2009 (Khan 2010). The structure of the report is based on the marketing plan structure presented by McDonald (2008). The marketing plan is based on the following structure: Part 1: Goal Setting This part presents the goal set to be achieved from the marketing plan presented in this report. ...Show more
This report presents a marketing plan aimed at resuming tourism in the valley of Swat located in Pakistan. The valley of Swat remained under the control of terrorist organizations until the military operation was carried out. …
This would need state-of-the art production facilities and recruiting quality engineers to show their quality with the manufacturing of the smart phone. The company already has its production facilities and required technology in order to launch the venture of iPhone 4.
Core Product This is the core benefits that are provided by a product. In the present context it can be said that the one of the core benefits to be provided by the product would be good taste. Variations would also be a part of the part of the benefits provided by the product.
It is a part of the bigger business plan. The marketing plan helps the business to focus on the goals and objectives. It varies depending on the type of business and the objective on which it focuses. Before designing the marketing plan the marketing manager needs to accumulate enough information about the competitors and the customers so that they can target the right market segment with appropriate strategy (McKinlay, O'Connor and Ross, 2007; Nijssen and Frambach, 2001).
(2005:5) But business organizations do not operate in vacuum. External factors in the environment affect their performance. Minzberg et al. define strategy as "the pattern or plan that integrates an organisation's major goals, policies and action sequences into a cohesive whole." Further, "a well formulated strategy helps to marshal and allocate an organisation's resources into a unique and viable posture based on its relative internal competencies and shortcomings, anticipated changes in the environment and contingent moves by intelligent opponents." (1999:5).
With all these strengths Spicy Toddy Wine would be the most preferred drink of the youth.
The spicy toddy wine, the natural and non-alcoholic drink have started showing its ability to win a set of consistent buyers majority from the youth segment. The product would try to ensure long term buying from each customer by promising the benefits of the beverage with less impact on their health.
But one silver lining in this announcement happens to be the slightly better turnover in the construction division of the company. The Miller group also reported that its construction division was able to attain 60 percent hike in turnover to 622m from 389m in 2007.
All parts of the marketing plan are interlinked and should be considered as a single whole.
Successful marketing management requires recognition and authority at the top decision-making level. Marketing programs must be carefully planned and based not merely on knowledge of internal corporate affairs, but also on knowledge of external environments.
n be connected to the Internet and perform several applications, such as turning into a “digital health centre” that can monitor people’s vital signs while exercising, a portal for internet browsing, and they can also access media content and services like cellular phones
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