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Ethical issues surrounding children advertising - Essay Example

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Ethical issues surrounding children advertising

The organization tends to do those activities that could earn them maximum returns but doing marketing ethics would earn them a competitive advantage for a longer period of time (Kotler and Armstrong 1999). A business does well when they are focused in satisfying the needs of the customers then their competitors as per the requirement of their target market. As the world are getting more savvy about their rights in getting a desired product, the company has to adhere ethical values rather than just providing the products. Customers develop a positive attitude towards the organization when it behaves ethically. A company that tends to follow otherwise leads to the negative behavior from the customers and results in dissatisfied customers and a negative publicity and eventually losing a customer. So, forming an ethical advertisement that would target the children in a sociably ethical manner would earn the company’s revenues (Hebert 1998). In this paper, the effects of advertisement on children’ attitude and behavior and social upbringing is discussed by addressing different issues and literature that currently exists on this subject.
Children have a mentality of learning things very quickly and they have a nag of remembering those things that they often see in their childhood. Everything that they pick up these days has an essence of advertising in it. Cartoons are no longer fun and excitement nowadays, but the commercials for a certain toys are more attraction to them. But the most significant thing that we want to ask ourselves is what it has done to our children and what effect it may cause in the future. The advertisements that were made previously were subtler and every child that was asked about the future aim they would prefer being a doctor, or an engineer or a pilot. But due to the effects of these commercials on children they prefer to make money. They have been converted into a materialistic non-thinker (Paula 1998). Advertising agencies have pretty much made these children to force their parents to buy them the latest stuff that has been in the advertisements and magazines. The kids are literally begging parents for the newest toys and children are the first in line to get them. Many of them have the feeling that if they would not get these toys then their friends would not like them. Now advertising agencies have help from the psychologists that tells them how to target these children and are barraging the kids will all sorts of commercial which would attract them. These advertisements have become so severe that these psychologists have taken this matter to the government to put an end to this situation. The task force has studied the situation and the effects that it has on the children. But some psychologists would start protesting about it because they think they are not doing anything wrong. They have a viewpoint that they are making these children better consumers so it would be helping them to make good decisions (Clay 2000). The children are being exposed to the product that is offered in the market but there are no studies that have justified the effect of advertisements on these kids and their behaviors to force their parents in making the purchase decision. This has caused a depression for certain parents and children and has caused low self-esteem of not buying the product that ...Show more


Many people react differently to certain advertisement and this is the reason why the advertisers should be more careful while targeting these children because they learn things and behaviors around them as they grow. Practicing of ethics in marketing terms is to be fair and morally right…
Author : herbertlittel
Ethical issues surrounding children advertising essay example
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