Marketing Research Paper

Marketing Research Paper Research Paper example
Masters
Research Paper
Marketing
Pages 7 (1757 words)
Download 0
MARKETING Challenges faced by a company when developing new products in the global economy The need to explore new business ventures drives enterprises into designing new products as well as introducing their existing products into new markets. Existence of barriers into markets however exists posing challenges to the development of new products in international markets…

Introduction

Global challenge 1 One of the challenges that an organization is most likely to face in developing and launching its products in the international market is its management efficiency with respect to the production process. This challenge was particularly identified in the development of Hexopater. Management of the production process of a product, whether a locally marketed product or one that targets the international market, has many impacts on the quality of the product to be produced as well as the reliability in the continuous flow of the product into its market. An effective management of a production process begins with development of aims of the production as well as the features of the product, a stage that is crucial and defines the destiny of the product. Inability to develop focused goals that can yield a successful production as well as failure to identify captivating features that will attract customers therefore forms a significant challenge to product launch in the global market. This is because a challenged set of development goals, coupled with poor specification may lead to poor standards that may not be acceptable for clearance across borders (Kumar and Addie, 2006). ...
Download paper
Not exactly what you need?

Related papers

Marketing Research Paper
However, it is not impossible to achieve this goal. The company is trying its best to draw the customers by demonstrating that it recognizes its responsibility towards the environment. The company has failed to meet its goals that were to improve the mileage on sport-utility vehicles by the year 2005 to 25%. According to the views of Susan Cischke, although the company has failed to meet its…
Marketing Research Paper on Kudler Fine Foods Virtual Organization
It was during her trips after a corporate life that she took the risk of developing the first Kudler Fine Foods following discovery of an opportunity that she could exploit. This opportunity was sired following a discover that she could not get all her cooking ingredients in one store and this decided to open a gourmet store that would meet the niche needs of the consumers. This therefore…
Marketing Research Paper
Average consumers Another attribute that I would use to segment the market is by the level of the consumption by the consumers. Most particularly I would focus at needs of the teenagers who are key part that forms average consumers. In this regard, I will undertake an intensive advertisement especially via the social sites such as face book and twitter in order to capture the attention of the…
Marketing Research Paper
Research Question 1. Which opportunities are available to Skype in the Voice-Over-Internet Calls market? Skype is a company that can benefit from this the market research question. First, the company must identify the problem and opportunities affecting its marketing actions. This will enable Skype make appropriate decisions. An opportunity is a factor in the market that ensures that there are…
Internet Marketing Research Paper
According to Facebook statistics, the total number of Facebook users as of 31st March, 2012 were 835,525,280 (Facebook News Room, 2012). These statistics show that internet is a place where businesses can get into contact with millions of users daily and internet itself can be used by businesses to grow larger than ever. When internet and online business was not in operations, businesses had a…
Defining Marketing Research Paper
Marketing is established on business foundation in terms of the needs of the customer and how to satisfy them (McQuarrie, 2005). In addition, marketing is concerned with the values associated with the exchange of goods and services. This paper will look at marketing and its importance to the success of an organization. The term marketing has many definitions. My definition will be based on…
Marketing Research Paper
Affordability and convenience to meet customer demands lie in the core mission of Kudler Fine Foods. The retail space of the shop of Kudler Fine Foods is quite spacious and stores fresh ingredients of domestic and imported food items. The company is thinking of new initiative to add to serving their customers needs in a far better way. Kudler Fine Foods is planning to undertake a catering service…