StudentShare solutions
Triangle menu

Marketing - Research Paper Example

Not dowloaded yet

Extract of sample
Marketing

Global challenge 1 One of the challenges that an organization is most likely to face in developing and launching its products in the international market is its management efficiency with respect to the production process. This challenge was particularly identified in the development of Hexopater. Management of the production process of a product, whether a locally marketed product or one that targets the international market, has many impacts on the quality of the product to be produced as well as the reliability in the continuous flow of the product into its market. An effective management of a production process begins with development of aims of the production as well as the features of the product, a stage that is crucial and defines the destiny of the product. Inability to develop focused goals that can yield a successful production as well as failure to identify captivating features that will attract customers therefore forms a significant challenge to product launch in the global market. This is because a challenged set of development goals, coupled with poor specification may lead to poor standards that may not be acceptable for clearance across borders (Kumar and Addie, 2006). ...
This is because the human resource competence level is reflected in the production process, quality and the image that consumers and even regulatory bodies develop over a product. The overall plan of the production process as well as sales initiatives also determines the extent of challenges that a product can experience in penetrating an international market. Management of the production process is therefore a significant challenge in any product development as it applied to Hexopater (Kumar and Addie, 2006). Global challenge 2 Another challenge facing development of products in global markets is the level of regulations that are instituted by different territories. Though most regulatory measures are meant to check on safety of products to be allowed from other economies, some regulatory measures are done on economic grounds. The impact however remains the same, that regulations undermines the ability to develop and market a product in the international market. An example of such regulation is the European union’s move to regulate “tissue related products” (Dodin, 2010, p. 1). This particular regulatory initiative was meant to harmonize laws in the region and to ensure that the developments in scientific processes are monitored and regulated effectively. While the regulations ensured common application of rules in the region, it influenced original regulations in each countries in either way. It either lowered standards for the countries that were highly regulated and raised standards for countries that were poorly regulated. The greatest challenge to new product development in the region would therefore be significant in the countries that were previously less strictly regulated. A firm ...Show more

Summary

MARKETING Challenges faced by a company when developing new products in the global economy The need to explore new business ventures drives enterprises into designing new products as well as introducing their existing products into new markets. Existence of barriers into markets however exists posing challenges to the development of new products in international markets…
Author : rcruickshank
Marketing Research Paper essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Marketing Research Paper"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Research Paper
In the first part of the paper I will cover the lessons learned in the last three weeks including what happened during the simulation, the types of decisions that I was asked and discuss the results of those decisions. The first lesson that I learned pertained to a sampling universe and how it should be established.
2 pages (500 words) Research Paper
Marketing Research Paper
The company has plans to lessen the greenhouse gas release in its new vehicles by the year 2020 to 30% in the United States as well as in Europe. At the conference that was held with the religious as well as the institutional investors, the Vice President of Ford Motor Group named Susan Cischke stated that the task of reducing the harmful gas seems to be quite difficult.
3 pages (750 words) Research Paper
Marketing Research Paper
Brand consciousness Consumers significantly purchase their products based on their view of the level of fashion possessed by the products. This implies that as marketers we need to notice the changes on demand of our products due to the relationship of the consumers and the brands.
8 pages (2000 words) Research Paper
Marketing Research Paper
Further, information can be used to assess marketing actions that can be beneficial to the organization and to monitor the marketing performance. In addition, information can be important in the decision making development to the company. Research in marketing concept involves the generation of information useful in the process of decision making (Wren, Stevens & Loudon, 2006).
3 pages (750 words) Research Paper
Internet Marketing Research Paper
According to World Fact Book, the total number of internet users as of 31st December, 2011 were 2,267,233,742. The stats even show that during the year 2000, the total number of internet users were only 360,985,492 (internet world stats, 2012). This shows that the total number of users within a period of eleven years increased by 528.1%.
5 pages (1250 words) Research Paper
Defining Marketing Research Paper
A business organization’s financial accomplishment is dependent on discreet efforts of marketing in conjunction with accounting, operational, and other duties of the business. Marketing depends on bringing together four components: recognition, choice, and product development: price determination of the product: choosing a channel of distribution to reach the location of the client: and formation and realization of a strategy of promotion.
3 pages (750 words) Research Paper
E-marketing Research Paper
The reasons for choosing these sites is apparently due to the fact that both are dominant forces in the online auction market, but it remains to be seen who is better and who offers more quality in terms of service. In order to assess these companies (or web portals), a number of customers who happen to visit the sites of these companies regularly were questioned as part of a survey.
24 pages (6000 words) Research Paper
Marketing Research Paper
Personal selling initiates with building relationship and rapport with the customer but at the end of the day, the goal of personal selling is to “close the deal”. This component of promotional mix was neglected for quite some time
7 pages (1750 words) Research Paper
Marketing research paper
Data will also be collected from secondary sources such as the Nokia website, the university database, textbooks, and journal articles. It will be essential to ensure that the sources of this secondary data are
2 pages (500 words) Research Paper
Marketing research paper
The effects vary through individuals depending on age, social status and financial ability. Children may be affected to a wider scale considering they have to adapt to life in which
2 pages (500 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation